Boylesports unveil new online division

Friday 2nd March 2012
Bookmakers Boylesports have created a new online division separate to their existing retail operations.

The move, designed to help the company “establish a foothold in new territories”, sees Ireland’s largest independent bookmakers appoint head of online Keith O’Loughlin to the newly-created role of CEO of Boylesports Online.

O’Loughlin will have responsibility for the development of Boylesports.com, sub-brands such as Boylepoker.com and Boylecasino.com, and related betting and gaming websites across mobile and online channels internationally.

A Boylesports statement confirmed the restructure represented a “significant investment” in digital channels, with Asia mentioned as one specific area of focus. John Boyle will remain as CEO of the overall Boylesports business.

O’Loughlin said: “While the business is changing internally, Boylesports Online will be focused on offering the very best customer service, high-end products and integrity that our customers have come to expect.”
COMMENT ON THIS ARTICLE
comments powered by Disqus
GAMBLING INSIDER PREMIUM CONNECTIONS
Since its founding in 1886, the Ladbrokes name has become synonymous...
bet365 is one of the world's largest online gambling groups with...
At BMIT our focus is firmly on quality, consistency, the latest...
Having been in operation since 1999, CasinoLuck was re-launched in early...
Established in 2002, Euro Partners is amoung the world's largest e-gaming...
Global Betting and Gaming Consultants (GBGC) is a specialist, independent gambling...
Intralot is the leading supplier of integrated gaming and transaction processing...
Microgaming developed the first true online Casino software over 15 years...
Playtech develops unified software platforms and content for the online and...
Skrill is one of Europe's largest online payments systems and among...
Topgame is an online gaming platform with a complete Casino and...
TRADOLOGIC are a leading global binary options platform provider, offering innovative,...
Williams Interactive is dedicated to providing the world’s most entertaining online...
EVENT PARTNERS