Advertising Policy & Affiliate Disclosure
Gambling Insider is free for readers. To support the operation of this site, we earn revenue through commercial partnerships and affiliate relationships with gambling operators.
This page explains how those partnerships work and how they may influence the placement of links or promotions on our website.
What Gambling Insider Is
Gambling Insider is an independent media and review site with a global audience. We offer detailed and accurate gambling site reviews, along with breaking news and legislative updates related to the industry.
However, we are NOT a casino, sportsbook, or gaming platform of any kind. We don’t process your bets, handle your funds, or operate any gambling product.
Once you click through to an operator, you’re entering into a relationship with that platform directly. As a result, you’re subject to that site’s terms and conditions.
How Gambling Insider Makes Money
There are many potential commission models, and at Gambling Insider, we mainly use three of them.
Affiliate Commissions – CPA (Cost Per Acquisition)
Some of the links on our site are affiliates. We earn a one-time commission when you click on one of these links and complete an action, such as registering or making a deposit.
Please note that there is no extra cost to you, as it’s the gambling site that pays this fee. You receive the same bonuses and terms with no hidden costs to worry about.
Affiliate Commissions – Revenue Share
In some of our partnerships, we receive an ongoing percentage of player net revenue over time, instead of receiving a one-off fee as per the CPA model.
Once again, this has absolutely no impact on your user experience. There are no fees on your end, and no changes to how you deposit, play, claim bonuses, or withdraw.
Fixed Fees & Sponsored Placements
Sometimes known as “tenancies,” fixed fees are flat-rate payments we receive from advertisers for banner ads, featured positions on a page, or inclusions in a specific campaign.
We always clearly label sponsored placements or paid promotions on our website, so you can easily distinguish them from our editorial content.
How Affiliate Tracking Works
Some of the links to operators might contain a tracking code or redirect through an affiliate tracking system. Once you click the link, register, or deposit, the gambling site can tell that you arrived via Gambling Insider. As a result, the platform knows that it will pay us a commission.
There are numerous affiliate tracking options, and we use two primary tracking methods:
- Cookie Tracking: Cookies are pieces of data stored in your web browser by a website. We use cookies to receive personalized content, track ad performance, and build user profiles. You can delete cookies if you want, and EU residents can opt out of non-essential cookie tracking.
- Postback URL Tracking: This tracking method uses an invisible URL to pass conversion data between merchants and marketers. It provides us with accurate information and helps us to build trust with our partners.
Please note that we never have access to your bank details, account balance, or personal information at any stage. Tracking also has no effect on the available bonuses, odds, or terms you receive on any gambling site.
Furthermore, if you would rather not use affiliate links, you have the option of visiting your preferred gambling sites directly by typing their addresses into your browser.
Does Our Commercial Relationship Affect What We Say?
In a word, no! We have built our reputation on integrity and will only produce honest content based on what we find. While gambling sites can pay for prime placement on our website via a featured spot, a banner, or a higher position in a general list or comparison table, they have no control over what we say.
Regardless of the financial terms of our affiliate agreement, gambling platforms know that we’ll call it as we see it every single time. Therefore, operators are well aware that they can’t pay their way out of negative reviews, nor can they expect unjustified favorable ratings or changes to our factual editorial content.
If a platform fails to meet our high standards, we’ll tell you all about it, even if the site in question is an affiliate. Our partners know that they need to excel if they want positive feedback from our team.
The Gambling Insider team operates independently of commercial arrangements. You can learn more about our content guidelines, approval process, and accountability procedures in our Editorial Policy.
Responsible Gambling
Our first commitment has always been, and always will be, to our readers. While we need to earn revenue to continue providing you with great content, your safety comes first.
That’s why we recommend you only ever bet what you can afford to lose, and always remember that gambling is a form of entertainment, not a means of making money.
In addition, check the minimum age requirement for gambling in your region. While it is 18+ in certain regions, some jurisdictions have an even higher minimum age limit, so learn this information before you begin.
If you find that gambling is becoming a problem, please remember that there are many free support options, including:
- GamCare (gamcare.org.uk)
- Gambling Therapy (gamblingtherapy.org)
- GambleAware (gambleaware.org)
- National Council on Problem Gambling (ncpgambling.org)
- Responsible Gambling Council (responsiblegambling.org)
The content available at Gambling Insider is for informational purposes only. It does NOT constitute financial, legal, or professional advice.
Questions & Contact
Hopefully, this page has helped you understand how our commercial relationships and affiliate partnerships work and why certain gambling sites are featured on our platform.
However, if you have any queries relating to the above, don’t hesitate to contact us. A member of our team will respond as soon as possible.
Last Updated: March 2026