High Roller CEO Seth Young Says ROLR Prediction Market Will Launch in 2026
High Roller chose the introducing broker route to get to market faster, and CEO Seth Young says the company is now in the final stages before launch.
High Roller Technologies has moved ROLR into the final stages of its U.S. prediction market rollout, with regulatory approvals in place and technology development nearly complete.
CEO Seth Young confirmed the timeline to Gambling Insider in a Q&A that will be published next week.
We’ll be launching this year,” Young said. “We’ve had a target date in mind. We’re on track for it. We just haven’t put it out to market.”
Young said he hopes to announce the exact launch date “shortly.” He added that most of the regulatory and technology groundwork is now complete.
Tech Is ‘Nearly There’
High Roller cleared its main regulatory hurdle in June, when subsidiary ROLR US LLC became a National Futures Association member and registered as an Introducing Broker.
As an introducing broker, ROLR can acquire and onboard customers but does not hold their funds or carry their accounts. Those functions will be handled by Crypto.com FCM, which will also provide supporting trading infrastructure.
Young said the company chose the structure to avoid licensing bottlenecks and get to market faster.
We went this route so we didn’t have to have the licensing process be a blocker for us to go live,” he said.
On the product side, High Roller has signed a platform license and development agreement with DeepEther Labs, the company behind mrkts.com, to build the customer-facing ROLR app and its integrations with Crypto.com and Crypto.com | Derivatives North America (CDNA).
The deal gives High Roller ownership of the ROLR app and broad rights to the underlying prediction market technology.
The tech readiness is nearly there,” Young said. “We’re in really the final throes at this point.”
He named the App Store submission as the last major step. Young described the process at this stage as “more tedious than difficult.”
Room to Build Its Own Exchange Stack Later
The Crypto.com partnership gives ROLR immediate access to an existing liquidity pool and a faster route to market.
It was a path to get to market fast,” Young said.
High Roller is exclusive to Crypto.com in the U.S. for 24 months beginning in April, but the agreement does not impose the same exclusivity internationally, Young said. He added that the company has both U.S. and international plans under the relationship.
The agreement also leaves High Roller free to pursue additional regulatory infrastructure of its own, including futures commission merchant (FCM), designated contract market (DCM) and derivatives clearing organization (DCO) registrations.
At launch, ROLR will follow Crypto.com’s existing compliance footprint, Young said.
Part of a Broader Strategic Shift
The launch forms part of a broader strategic shift already outlined in High Roller’s second-quarter results, with the company reducing certain legacy activities while making prediction markets its central growth priority.
Young was emphatic about the scale of the opportunity. He called prediction markets “the biggest opportunity that I’ve seen in my 20-plus-year career.”
With the technology largely built and the compliance structure in place, High Roller appears to be entering the final stages before launch — a significant progression from Q1, when the company had established the ROLR brand and key partnerships but was still working through licensing, regulatory and product-development steps.
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