Paddy Power reveal new creative partner
Paddy Power have handed their creative account to Crispin Porter & Bogusky.
The advertising agency will now oversee the bookmaker’s sports betting and e-gaming ads as part of a £7m deal after pitching against counterparts Mother and CHI & Partners. DDB UK dropped out of the contest at an earlier stage.
Paddy Power reviewed their account earlier this year after their previous agency, Big Al’s Creative Emporium, struck a deal to work with rival company Betfair.
Paddy Power head of brand Adam Perrin said: “We were blown away by the freshness of Crispin Porter & Bogusky’s approach and its use of resource across the US and Europe.”
The operator’s partnership with Big Al’s has gained them a reputation for controversial advertising in recent years. Their blind football TV advert, in which a cat is supposedly kicked by a blind footballer, was the Advertising Standards Authority’s most complained about advertisement of 2010.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
