Comtrade launch new product

Aimed at large operators who wish to expand their existing online platforms, the new offering boasts features designed to provide additional benefits to players and increase their engagement, therefore increasing an operator’s business value.

iCore Engage offers an immediate response to a player’s gaming activity by delivering promotions while they are still engaged in play, while “effective” cross-selling between multiple products and channels, regardless of the suppliers, “allows for better marketing optimisation”.

An “enriched customer experience” is also provided via “high personalisation and optimisation” of web and mobile portals with central product configuration and content management.

Comtrade Gaming general manager Ales Gornjec said: “iCore Engage allows a non-intrusive integration of key iCore benefits on the operator’s existing platform and player data without changing the overall system.”

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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