Ladbrokes to utilise SafeCharge services

The arrangement sees the bookmaker deploy SafeCharge’s suite of payment technologies including one-click deposits, payment optimisation and a PCI compliance solution.

SafeCharge says the arrangement will relieve Ladbrokes of the “burden and costs of the significant regulatory requirements for storing card data” while enabling repeat customers to re-deposit from both online and mobile devices in a single click.

Ladbrokes digital finance director James Bunn said: “Our collaboration with SafeCharge helps us to improve our customers’ experience during the deposit journey with a significant relief to our regulation requirements’ cost and effort.”

David Avgi, SafeCharge CEO, added: “Being chosen by Ladbrokes is yet another achievement for SafeCharge and demonstrates their trust in our superior technology and services.”

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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