Bally to purchase social casino firm

The provider will purchase the Israel-based firm for an upfront cash consideration of approximately $51m, plus the amount of net working capital, and approximately $49m in additional earn-out consideration and employee retention over the next 18 months subject to Dragonplay meeting certain financial performance targets.

Launched in 2010, Dragonplay ranks among the 10 top-grossing game developers in the social casino genre with approximately 700,000 daily active users and nearly three million monthly active users across all platforms. For the 12 months ended 31 March 2014, the firm generated over $10m in EBITDA.

Bally expects to close the deal in July, subject to the completion of certain customary closing conditions.

Bally CEO Richard Haddrill said: “We expect this strategic acquisition to help position Bally at the forefront of social casino gaming by leveraging our world class content, including proprietary table games and award-winning video slots, on Dragonplay’s increasingly popular social casino.”

Sharon Tal, Dragonplay CEO, added: “Both companies are committed to providing unique and stimulating content to players across the globe that enjoy playing entertaining casino-style games.”

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Gareth Bracken

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Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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