Sportech to supply Totepool technology

The ten-year contract, which is expected to be worth over £9m in total revenues, will see Sportech replace Betfred’s entire existing tote systems with its state-of-the-art Quantum System.

The firm will also provide a new digital framework for betting on mobile devices, online and at self-service terminals through its proprietary betting technology Digital Link.

Totepool holds the exclusive licence to operate all Tote betting on British horseracing.

Totepool managing director Philip Siers said: “The new Quantum System, coupled with the Digital Link and G4 modules, will anchor our tote offering going forward, and with the additional flexibility and market reach it gives us, we expect significant growth in our pools product.”

Ian Penrose, chief executive of Sportech, added: “Betfred has a number of ambitious plans, and we are pleased to be able to assist them to improve the customer experience for Tote betting on UK horseracing.”

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Gareth Bracken

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Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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