Mybet named as Bild’s official Bundesliga partner

The internet and mobile versions of Bild will contain betting odds and offers from Mybet, while the deal will also include high profile advertisements in Bild am Sonntag, the Sunday version of the newspaper.

Florian Güde, online marketing director at Mybet, said: “We are very pleased with our integration into Bild for the Bundesliga. It gives our attractive bets and odds a much greater reach, and we are confident of substantially increasing our market shares in the German-speaking world.”

Mybet was recently approved for a German sports-betting licence by the Hesse Ministry of the Interior and Sport, however the issuing process has been halted by a court after complaints were made by operators who were refused a licence.

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David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

During his tenure, David led the publication’s largest editorial team to date, guiding its expansion and ensuring consistent, high-quality output across all channels. He also hosted and helped launch the GI Huddle podcast, a project he was proud to bring from concept to reality.

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