BtoBet and BetGames.Tv announce another partnership

The Rome and Malta-based BtoBet is a technological development and software provider for the iGaming industry. It offers cloud-based systems to sportsbook and iGaming business. The company is constantly looking to expand its markets as it currently looks to expand into African and South America.

BtoBet will be offering their start up services to help fit new potential retail shops in the regions with iGaming software while BetGames.TV bring their unique live-streaming capabilities offering live lottery and casino game services.

Christian Maglia, BetGames.TV’s Head of Sales said: “It’s a pleasure to be partnering with a farsighted igaming software provider such as BtoBet which is expanding in the fast-evolving markets of Africa and LatAm, providing local operators with fitting technology, suitable for their needs for mobile, online and retail businesses.

The two companies will be adding on their previous deals which saw them expanded together into Nigeria in July 2017 with the same business strategy.

Maglia added: “This agreement extends an existing collaboration between BetGames.tv and BtoBet and I firmly believe that BetGames.Tv gaming content, together with BtoBet’s omnichannel platform will continue delivering a compelling gaming experience worldwide.”

BetGames.tv is a Lithuanian-based developer and distributor of live video-streamed games. Their part of the deal will see them offer their live streaming services to be deployed in retail betting shops across Africa and South America.

BtoBet’s Chairman, Alessandro Fried said: “The offer of streamed games and lottery creates a new gambling dimension in the retail betting shops for players living in regions like Africa and Latin America. A dedicated satellite channel gives players the possibility to enjoy a new – and really appreciated – gambling experience also in areas where the internet connection is not always working perfectly.”

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Harrison Sayers

Gambling Writer

Harrison Sayers is a journalist and editorial professional specialising in the gambling and iGaming sector. He began his career at Gambling Insider, where he served first as Editorial Assistant (July 2017 – November 2017) and then as Staff Writer from March 2018 to October 2018, contributing news coverage and industry analysis to both the publication’s digital and print channels.

Since then, he has continued his career in gambling regulation and compliance journalism, working with GamblingCompliance and VIXIO where he covers regulatory issues and industry developments across European and African jurisdictions.

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