Sky Betting & Gaming revenue up 38% in FY2017

In its financial report for the year, the company reported group revenues of £516m, a rise of 38% when compared to the £374m in group revenues achieved in the 2016 financial year.

Breaking the revenues down between the two betting and gaming divisions of the business, betting revenues increased 46% year-on-year to £313.6m in FY2017 while gaming revenues also grew, rising 27% year-on-year to £202.2m during the same period.

Company earnings before interest taxation depreciation and amortisation coincidentally also grew by 38%, rising from £105m in FY2016 to £146m in the 2017 financial year. Total costs also increased year-on-year by 38% to £370m, with marketing costs reporting the biggest increase, jumping 45%.

In addition to key financial rises, Sky Betting and Gaming reported a 40% rise in sports book bets, which increased to £3.4bn from its 2016 total of £2.4bn. The company recruited a further 200 people during the period, with the bulk of those being located at the companies Yorkshire office.

Richard Flint, Chief Executive of Sky Betting and Gaming said: “2017 was a record year for all major metrics, reflecting our ongoing investment, a relentless focus on quality, our customer obsession and great teamwork.

“I am proud that 2017 was another record year. We continued to lead the market for innovation, extending our lead as the UK’s most popular online betting brand. Our investments in brand, technology and people are paying off, and we delivered 38% growth in revenue and EBITDA in the year.”

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Robert Simmons

Gambling Writer

Robert Simmons served as a writer for Gambling Insider, where he was an active contributor from 2017 until 2018. Throughout his tenure, Robert executed in-depth market research and wrote over 500 news and press-release articles covering the global gambling industry under strict editorial standards and tight deadlines. He contributed editorial support to the production of five 100+ page Gambling Insider magazines, eight 25+ page Trafficology magazines, and five 25+ page special print focus editions. In addition, he produced 30 in-depth feature articles for print, secured over 30 contributions from external writers, and built long-standing professional relationships with industry stakeholders across all levels of the gambling sector.

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