SBTech continues Nordic expansion through Svenska Spel deal

The multi-channel partnership will see SBTech supply the operator with a new sportsbook, set to be in place during Q2 2020.

While the exact length of the deal has not been disclosed, the supplier described it as “long-term.”

The deal is the latest in SBTech’s Nordic expansion; after agreeing a similar partnership earlier this year with Finnish monopoly operator Veikkaus.

Furthermore, SBTech’s partnership with Danske Spil sees the supplier provide a full-platform solution for the Danish operator’s brand Youbet.

Andrew Cochrane, Chief Development Officer at SBTech, said: “We are incredibly proud and excited to have been awarded this partnership with Svenska Spel Sport and Casino AB following an extremely rigorous selection process.

“To have secured one WLA member agreement this year has been a huge achievement, but to now have three large-scale government projects underway is phenomenal.”

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Owain Flanders

Journalist

Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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