Greentube grows Italian presence through Snaitech deal
Greentube, the interactive division of Novomatic, has signed a partnership with Italian operator Snaitech.
The deal will see the supplier’s Italian-licensed products feature on Snaitech’s website and mobile channels.
As part of the agreement, Playtech-owned Snaitech has launched a new casino platform to integrate Greentube’s products, developed and managed in-house by the operator.
The deal is Greentube’s second Italian partnership formed this month, following a similar agreement with E-Play24.
The supplier first entered the Italian market in 2012 after going live with its StarVegas.it site, featuring Novomatic slot games.
Daniel Lechner, Head of Sales at Greentube, said: “Partnering with Snaitech demonstrates our portfolio has become a must-have for Italian operators and adds another leading brand to our rapidly growing Italian client base.
“Italy is a strategically important market for us, and it is fantastic to see our collection of Italian-licensed content continually deliver exceptional results for operators in the region.”
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