LeoVegas goes live with GoGoCasino in Finland

The launch is part of LeoVegas’ international rollout of the online casino brand, after introducing GoGoCasino to the Swedish market in March 2019.

The operator says the brand, which was created to combine casino functions with user friendliness, will soon be established in more markets.

Gustaf Hagman, LeoVegas CEO, said: “GoGoCasino is the first new brand to be launched on our proprietary multibrand platform, and it is exciting to see that our customers appreciate the product and experience.

“The fact that GoGoCasino has done so well in the regulated market in Sweden shows our ability to use our proprietary technology to create new, appreciated brands with economies of scale and synergies across the group.

“Finland is the first new market for GoGoCasino outside Sweden, and I am looking forward to scaling up the brand internationally.”

Hagman described a “neutral to slightly negative impact” from the COVID-19 pandemic, after the operator generated Q1 2020 revenue of €89.4m ($96.5m), a rise of 4% year-on-year.

LeoVegas reported an EBITDA increase of 25%, to €9m, with an EBITDA margin of 10%, up from 8.3%.

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Owain Flanders

Journalist

Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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