TheScore Bet and Toronto Blue Jays strike 10-year partnership
TheScore Bet has become the exclusive gaming partner of the Toronto Blue Jays in a 10-year deal. This deal sees two Canadian companies tie the knot in partnership.
A subsidiary of Penn National Gaming, the operator represents the Blue Jays’ first gaming partner, as does the MLB side mark theScore Bet’s first partnership with a professional sports team.
Both the operator and sports team feel the partnership is only natural, with Ontario just opening its iGaming market for sports betting at the start of the week (4 April 2022).
As per the deal, theScore Bet will be granted exclusive national marketing rights across all gaming categories, including sports betting, casino, online casino and fantasy sports.
Furthermore, the two partners plan to develop an entertainment hub for fans, comprising a sports bar and restaurant at the Rogers Centre.
TheScore Bet also intends to provide exclusive in-stadium and digital offerings to Blue Jays fans, developing two new immersive premium seating sections on the baseline of the Rogers Centre.
Mark Shapiro, the President and CEO of the Toronto Blue Jays, said: “The fan experience is evolving and this monumental partnership with theScore Bet offers compelling new ways for sports enthusiasts to be a part of the game.
“We are excited to be partnering with a Canadian company that operates at the highest level of the industry and understands our role in Toronto and Canada, to bring baseball to more fans nationwide.”
TheScore Bet CEO John Levy added: “theScore Bet is proudly Canadian and we are thrilled to make Canada’s baseball team our long-term partner.
“This is a foundational partnership with a team and organisation that is deeply embedded in our country’s sports culture.
“Teaming with the Blue Jays opens up exciting new exclusive marketing opportunities and brings theScore Bet even closer to a huge audience of passionate and engaged fans, both on-site at Rogers Centre and online across our platforms.”
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