888 Holdings launches SI sportsbook in Virginia

888’s new SI sportsbook will combine the operator’s proprietary technology with Sports Illustrated’s brand.  

The operator says its new SI sportsbook will offer enhanced in-play markets and be powered by official data from well-known sporting leagues, including the NFL, NBA, MLB, NHL, NASCAR and the English Premier League. 

It’s likely 888’s plans for expansion won’t stop with Virginia, as the operator plans to roll out its SI sportsbook platform in further states in the coming months, while integrating its tools, feeds and widgets into Sports Illustrated’s digital content. 

Furthermore, 888 has partnered with Virtual Entertainment Partners (VEP) as part of its Virginian expansion. VEP is a small, female-owned company with 100% African American ownership. 

Per the partnership, 888 has committed to significant contributions to communities across Virginia, specifically areas with high minority populations. 

Howard Mittman, 888 US President, said: “We are delighted to launch SI Sportsbook in Virginia. Following the success of its debut launch in Colorado last September, this is an important milestone for both ourselves and our partners. 

“With its growing base of sports betting fans, we believe Virginia will play a significant role in the continued development of SI Sportsbook over the coming months.

“Expanding further in the US market is an important part of our ambition to become a global online betting and gaming leader, and we look forward to introducing the brand to players across the state.” 

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Louis Thompsett

Gambling Writer

Louis Thompsett is a journalist and editor who served as a Staff Writer at Gambling Insider from February 2022 to April 2023, covering key developments across the global gambling, sports betting and iGaming sectors. During his time with the publication, he reported on regulatory updates, operator strategy, technological innovation and market trends, contributing both news coverage and in-depth editorial features for Gambling Insider and its associated titles.

Louis later advanced into senior editorial roles and now works as Editor-in-Chief of FinTech Magazine and InsurTech Digital, where he oversees content strategy and reporting for a global B2B audience across financial and technology sectors.

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