Everton FC agrees main partner agreement with Stake

The partnership will commence on 1 July 2022, beginning a multi-year partnership representing the highest front-of-shirt deal in Everton’s history. 

The Stake.com brand will appear on the men’s and women’s playing shirts while featuring at the club’s training ground, Finch Farm, and on screens and media backdrops at its stadium, Goodison Park. 

Commonly known as a cryptocurrency betting operator around the world, the Stake.com brand works exclusively as an online casino and sportsbook in the UK. It is fully licensed as such by the UK’s Gambling Commission. 

Stake.com’s new relationship with Everton is another feather in its sports team partnership cap. The operator was recently unveiled as the UFC’s official betting partner in both Latin America and Asia. 

Argentina striker Sergio Aguero and rapper Drake form part of Stake.com’s diverse portfolio of global ambassadors too, alongside UFC champions Israel Adesanya and Jose Aldo. 

Stake.com’s Head of Acquisition, Akhil Sarin, said: “We are incredibly proud to be partnering with Everton, a club steeped in tradition with a passionate and loyal fanbase respected the world over.” 

Everton’s latest deal with Stake.com comes as part of a drive to increase revenue across all the club’s assets. 

The club ended its main partnership deal with Cazoo at an “early” stage, supposedly helping it fend off competition from other clubs in pursuit of a partnership with Stake.com. 

Recently, Everton’s owner Farhad Moshiri admitted a string of “mistakes” had been made at the club, in a season that saw it narrowly avoid relegation from the Premier League. 

On its deal with Stake.com, Everton’s Chief Executive, Denise Barrett-Baxendale, said: “Stake.com is an ambitious organisation with impressive growth plans and we’re all excited to enter a partnership with them at this stage in their journey.  

“We have already been working together with Stake.com on some exciting activities and content for our local and international supporters and we look forward to sharing more detail on these plans soon.” 

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Louis Thompsett

Gambling Writer

Louis Thompsett is a journalist and editor who served as a Staff Writer at Gambling Insider from February 2022 to April 2023, covering key developments across the global gambling, sports betting and iGaming sectors. During his time with the publication, he reported on regulatory updates, operator strategy, technological innovation and market trends, contributing both news coverage and in-depth editorial features for Gambling Insider and its associated titles.

Louis later advanced into senior editorial roles and now works as Editor-in-Chief of FinTech Magazine and InsurTech Digital, where he oversees content strategy and reporting for a global B2B audience across financial and technology sectors.

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