NeoGames enters Brazilian market with Intralot do Brasil partnership
Aspire Global owner NeoGames has secured a multi-year turnkey project agreement with Intralot do Brasil, the lottery operator in Minas Gerais, Brazil’s second-largest state.
The agreement will be NeoGames’ first venture into the Brazilian market, and the company will provide iLottery and iGaming services to Intralot. Additionally, NeoGames will provide sports betting services through BtoBet, which it took over as part of the recent Aspire Global acquisition.
NeoGames CEO Moti Malul said: “By delivering our platform, comprehensive player-focused services and market-proven games, as well as leveraging our advanced online sports betting solutions BtoBet, we are beginning to demonstrate one of the key strategic benefits for our recent acquisition of Aspire Global.
“By early next year, we will provide online lottery and sports betting players in Minas Gerais with an exceptional online gaming experience.
“We hope to serve as a strong partner to Intralot do Brasil in helping them achieve continued success in Minas Gerais, while simultaneously supporting our near and long-term objectives in Brazil and throughout Latin America.”
The NeoGames NeoSphere platform will be made available to Intralot, alongside a range of online games. These games and the sports betting service will be specifically tailored to the Brazilian market.
Intralot do Brasil CEO Sérgio Alvarenga said: “As a leader in the Brazilian Lottery market, we are delighted to join forces with NeoGames in a partnership that is intended to provide our players with a comprehensive digital program; which will expand and enhance our content and services offerings in Minas Gerais to new and exciting areas, such as online instant games and online sports betting.”
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