Betsson announces Zé Roberto as Global Ambassador
Betsson has announced former Brazilian footballer Zé Roberto as its new Global Ambassador.
Zé Roberto, who made over 80 appearances for the Brazil national team, has signed a three-year contract with all brands in Betsson Group’s portfolio.
A statement from the company read: “Despite hanging up his boots, the former player remains an icon and role model for the fans. His passion for sport and for Brazil is part of the synergy of the partnership with Betsson.”
The former footballer last week revealed himself as Betsson’s newest odds coach through a video entitled “Multiverse of Zé Roberto.”
Included in the partnership are the licensing of global player image use for all of Betsson Group’s brands and the designation of ‘Brand Ambassador,’ as well as social media posts and face-to-face activities including photo shoots and meet and greets with fans.
“Zé Roberto is the best strategic partner we could think of to represent and increase the notoriety of our brand in Brazil,” said Betsson Group Commercial Director for Southern Europe and Latin America Andrea Rossi.
“At the same time, considering that he is known worldwide, we negotiated a global and multi-brand agreement, which allows the Betsson Group to use Zé Roberto’s prestige to promote our brands globally.”
Retiring in 2017 aged 43, Zé Roberto won two Copa America titles and two FIFA Confederations Cups with the Brazilian national team, as well as starring for German clubs Bayern Munich and Bayer Leverkusen. He also played for Real Madrid in Spain among a handful of many other clubs across the world.
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