FanDuel “first in US” to offer single account for sports and horseracing
Operator FanDuel has announced that its customers can access parimutuel wagering on horseracing and traditional sportsbook wagering with a single account after a successful launch.
The measure is part of FanDuel’s ongoing investment into customer experience and continuing commitment to introducing a new generation of audiences to horseracing.
Users can bet on and stream racing coverage from FanDuel TV and other racing content for which FanDuel has wagering rights.
In addition to live horseracing throughout the year from tracks across the country, customers will also be able to wager on the Kentucky Derby for the first time through the integrated platform in 2023.
Earlier, sportsbook customers were required to open a separate account and maintain a separate wallet for parimutuel wagering on horseracing, at FanDuel Racing or TVG.com. The merged wallet/single account feature is available for FanDuel customers in New York, Illinois, Indiana, Maryland, West Virginia, Wyoming, Michigan, Colorado and Virginia.
Amy Howe, FanDuel CEO, said: “Horseracing is a significant opportunity to expose a broader, engaged audience to the sport in a familiar environment.”
Earlier this year, FanDuel launched FanDuel TV, re-branding its TVG network, which focused almost exclusively on horse racing. It had also added more sports and sports betting content, including NFL-focused “Up & Adams” with Kay Adams, along with “More Ways To Win” featuring Lisa Kerney.
FanDuel TV broadcasts racing from Churchill Downs, Santa Anita, Del Mar, Keeneland, Gulfstream Park and several other major US and international racing venues.
Earlier this month, FanDuel and One Championship agreed a deal that will see combat events streamed on FanDuel+.
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