Rob Coldrake

Rob Coldrake is the Group CFO of Flutter, a North American online betting firm. Flutter is the parent company of FanDuel Group, one of the major operators in the US. Coldrake joined the company in 2020 as CFO International, before being appointed Group CFO in June 2024.

Major Achievements

Under his leadership, Flutter recently shifted its primary trading listing to the New York Stock Exchange (NYSE) and has completed the transition. Prior to this change, the group was primarily listed on the London Exchange. 

This is the latest in a series of the company’s moves to shift its focus toward North America and the US. Flutter recently moved its operational headquarters to New York and noted that the relocation “reflects the importance of the US market.” 

In Flutter’s FY2024, FanDuel reported it held 49% NGR market share in the US. The overall company also reported a 13% increase in average monthly players to 14 million, while its revenue increased 19% to $14bn.

Employment

Coldrake’s first job was with PwC in St Albans in the UK, where he worked in Assurance from September 1999 and September 2006. This was his first job after graduating from the University of Westminister with a degree in Journalism.

He then joined TUI in 2006, which was a time of great development for the company. Coldrake was immetiately responsible for the consolidation of the wider TUI Travel PLC FP&A team following the completion of the mergers with Thomson Travel and First Choice in 2007. 

Coldrake was then promoted to Director of Performance and Planning in April 2009, before being appointed as Finance Director of Tour Operations, then Commericial Finance Director after two years in each role, respectively. 

In 2015, Coldrake was promoted to the Finance Director of Destination Services, which was a newly created and vertically integrated division within TUI. He was responsible for combining overseas operations with the inbound operations of destination management companies, which resulted in a global business of more than 11 million customers in 109 countries, 6,500 staff and 400 of these in financial roles.

Coldrake would be made Finance Director of UK&I and Norther Region in 2017, before being made the CFO of Markets and Airlines in 2019. 

Finally, in 2020, Coldrake would take his first steps into the gambling industry when he was appointed as CFO International with Flutter Entertainment. 

He held this role for almost four years before being appointed as the Group CFO in June 2024.

Products Launched

During Coldrake’s time with Flutter, its US subsidiary FanDuel Group, has launched several products, including a new game called Fantasy Record Label. The title is a release from Vault Music, which offers music drops from rising artists.  

The game allows players to create their own fantasy roster of musicians and compete against other players for weekly cash prizes.  

Players can sign artists to their fantasy label and win prizes and cash based on how well their label performs during the week, based on monthly Spotify listeners. Both the artists and players can earn points each week.  

Flutter’s FanDuel subsidiary recently partnered with Canadian iGaming technology provider Bragg Gaming Group to launch Bragg’s new remote games server (RMS) technology and new proprietary content in Michigan and Connecticut. 

The two also rolled out content from Bragg Studios last month to players in the Canadian province of Ontario.  

FanDuel players in Connecticut and Michigan can access titles from several Bragg brands, including Bragg Studios, Atomic Slot Lob and Spin Games’ Indigo Magic. This release also made elected titles exclusive to Powered by Bragg available to Michigan and Connecticut players.  

Other FanDuel collaborations include a recent partnership with Rob Gronkowski to launch a new Faceoff game called Gronk Spike Cornhole. With this title, players have the option of playing the game for free or for real money. 

Gronk Spike Cornhole allows players to face off against each other for cash winnings. FanDuel described the new title in greater detail in an official statement by saying, “Gronk Spike Cornhole gives users the opportunity to test their skills as they compete against Gronk throwing bags to the board by simply dragging their finger across the screen.