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Caroline Watson

Caroline Watson

News | Press Releases
16th August
Cherry posts favourable Q2 results despite management re-shuffle
30th July
PAGCOR gives green light to Landing International for Nayon Landing casino
27th July
Boyd Gaming revenues on the rise due to locals market
26th July
Kambi CEO exclusive: 'The US will be an exciting journey but will take time'
25th July
Kambi revenues rise in Q2 as it steps up US efforts
7th June
Harris Interactive: A study on FOBTs
5th June
Delaware launches full-scale sports betting operations
18th May
Scientific Games executives weigh in on Supreme Court ruling
17th May
Warwick Bartlett: FOBT’s £2 stake – A Disastrous Decision
17th May
UK Govt slashes FOBT stakes by 98%
14th May
Landmark ruling sees the Supreme Court vote open up sports betting across the US
10th May
Paradise Co’s Q1 net income plummets
10th May
AffiliateCon Sofia mixes serious business with serious fun
8th May
Wynn removed from Boston casino licence
2nd May
Pinnacle withdraws from UKGC application process
30th April
AffiliateCon Sofia announces Mega Panel full of industry experts
27th April
Seeking the lion's share of the market
17th April
AffiliateCon Sofia announces Mixology networking event
26th March
Paddy Power launches electronic self-exclusion process for all UK shops
20th March
Mr Green makes a splash in Denmark
19th March
Wynn is given the go-ahead to dispose of shares
19th March
The UKGC weighs in on FOBT outcome
16th March
XLMedia posts record-breaking results for 2017
14th March
The future looks bright for Everi after successful 2017
13th March
97% of the bets placed on March Madness set to be illegally wagered
9th March
Aristocrat files lawsuit against AGS LLC and PlayAGS
9th March
IGT hits Q4 2017 targets
7th March
Global Gaming Awards Las Vegas Self-Nominations now open
7th March
Paddy Power Betfair announces 2017 preliminary results
6th March
GGA Las Vegas announces latest award sponsors
5th March
BetConstruct announced as the GGA Las Vegas Lead Sponsor
22nd February
AffiliateCon Sofia announces Marc Kenigsberg as a keynote speaker
22nd February
Mixed results for Playtech due to concerns surrounding Asia
21st February
Betting on Football announces record-breaking speaker lineup
21st February
Tal Itzhak Ron confirmed to speak at AffiliateCon Sofia
20th February
SG Gaming inks deal with Paddy Power following Ladbrokes Coral agreement
19th February
Catena Media introduces new corporate debt structure
19th February
Portugal posts record figures for 2017
16th February
Yggdrasil enters the Spanish market following successful 2017
15th February
Scottish bookmakers on the decline amidst FOBT review
15th February
Japanese Government may limit casino visits to ten times a month
15th February
January sees a 10% drop in revenue for Atlantic City
15th February
GSA selects a new Board of Directors for 2018
14th February
Kambi Group posts encouraging Q4 2017 results
13th February
Spain’s online gaming revenue jumps 38% in the final quarter of 2017
13th February
MGA begins first phase of investigation into Italian licensee holders
8th February
GGA London 2018 Winners Revealed
2nd February
UltraPlay appoints new Chief Executive Officer
2nd February
GameArt uncovers the magic journey of the King of Monkeys in its 243 ways slot!
1st February
Relax Gaming appoints new CEO with Co-Founder becoming Chairman of the Board



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IN-DEPTH 2 April 2020
Pragmatic Play Head of Account Management: Adaptability is crucial during uncertain times

Gambling Insider sits down with Albert Pesca, Head of Account Management at Pragmatic Play, to discuss being an online provider of multi-product content and how it has performed in the UK market so far.

What benefits does a multi-product offering bring when expanding into a highly mature regulated market such as the UK, for instance?

The main benefit – and not just in the UK – is that, through a single API integration, we manage to offer our partners not just one but our entire suite of products. That is very attractive in an industry where dev resources are constantly in short supply.

Our adaptability and product range are proving to be an attractive proposition in changeable times. With the uncertainty of the COVID-19 situation affecting the industry, many traditional land-based players have gone online to enjoy a gaming experience. By offering bingo and live casino products alongside our slots, we can give players a chance to replicate the casino experience wherever and however they choose. At the same time, it’s an easy process for our partners to add our products and expand or diversify their range of products in a short period of time.

How well has Pragmatic Play’s offering been received in the UK market?

Our slot portfolio is the core pillar of our offering and is proving to be hugely popular in the UK. As one of the most mature online gaming markets in the world, to gain traction in the UK takes not only an adherence to its regulations, but the delivery of a premier product.

Fortunately, we hit the ground running and in the past half year went live with numerous tier-one operators, including Sky Vegas, Paddy Power Betfair, William Hill, Ladbrokes Coral and SkillonNet, among others. Signing with such heavyweight operators has expanded our audience, but we are by no means done! We are having conversations with a number of major operators in the region as we continue to grow in what is proving to be a profitable market for Pragmatic Play.

It has been an exciting period for us as our slot offering continues to gain traction and our market share grows. As our abundant library of titles continues to expand with three or four new games per month, we now see with more clarity what customers enjoy and which game styles work. This allows us to continuously develop and tailor our games to each market’s desires.

At the same time, we are banking on our Enhance suite of promotional tools, through which we run custom promotions with our partners, as well as our generous €1.5m ($1.6m) network product, Drops & Wins. This is proving to be wildly successful, so it’s very likely we’ll continue with it and add further improvements.

Away from your core offering of slots, how have Pragmatic Play’s bingo and live casino products fared?

We traditionally have a background as a slot supplier, but our growth into the bingo and live casino verticals is looking very promising, not only in the UK but also worldwide. Our bingo product aims to reinvigorate a vertical which, while always hugely popular, has unfortunately been left on the backburner by many companies who couldn’t foresee its potential. Especially now, in these hard times for sportsbooks, many operators are turning their attention back to it, and we see it as our bingo network continue to expand. Very soon we’ll be announcing a few resounding names, so keep an eye on this.

The growth of our live casino offering has been particularly exciting and is something of which we are very proud. Our entire product portfolio can be integrated via a single API, which makes upgrading or increasing an existing partnership simple, with customers now eager to offer our premium live casino product.

We are now live with SkillonNet and BetVictor in the UK, and with a number of other deals to be announced shortly, the interest expressed by other operators is extremely exciting. With the array of games available now covering the basics to a very high quality, like our roulette, dedicated language roulette, blackjack and baccarat, we’re now looking into bringing innovation into the space in the next few months.

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