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Robert Simmons

Robert Simmons

News | Press Releases
1st June
DraftKings makes its first sports betting deal
1st June
Deadlock broken in Connecticut casino dispute?
31st May
Intralot reveals latest figures amid US expansion plans
31st May
Pennsylvania takes first steps in sports betting regulation
30th May
American Gaming Association outlines US sports betting stance
29th May
MGM Resorts expands into New York with $850m acquisition
29th May
Nevada top executives paid $145m in 2017
25th May
New Jersey rubs salt into NCAA wounds with $150m lawsuit
24th May
Washington DC considers sports betting legalisation
24th May
Aristocrat revenues up 28.5% during H1 2018
23rd May
Paddy Power Betfair agrees FanDuel acquisition
23rd May
Vietnam changing course on casino development incentives
23rd May
Thirteen casinos targeted in Cyprus money laundering probe
22nd May
IGT sole bidder in Rhode Island sports betting roll out
22nd May
Race for Andorra casino licence nears final furlong
22nd May
IGT reports 5% revenue growth in Q1 2018
21st May
Bet365 upping sticks to Malta post Brexit
11th May
MGM Resorts to buy back $2bn of its own shares
11th May
The Stars Group Q1 2018 revenues up 23%
10th May
Kambi Group creates Chief Product Officer role
10th May
Louisiana DFS bill moves a step closer
10th May
Hard Rock receives Atlantic City licence
9th May
Mohegan Sun takes sole ownership of Incheon casino project
8th May
Moldova to end monopoly system on gambling
8th May
William Hill enjoys strong online and US growth
4th May
Remote Gambling Association issues GDPR guidelines
4th May
Catena Media revenues up 57% in Q1 2018
3rd May
Scientific Games reshuffles its executive pack
3rd May
Scientific Games revenue up 12% in Q1 2018
2nd May
LeoVegas hit with £600,000 UKGC penalty package
1st May
Nektan makes double COO appointment
1st May
Cherry AB increases its stake in Almor
1st May
Macau revenue up 27.6% in April
1st May
Connecticut tribes demand exclusivity on sports betting
1st May
Nevada's billion dollar revenue streak continues
30th April
Wynn Boston Harbour to rebrand following regulatory scrutiny
26th April
Caesars continues its non-gaming expansion into Mexico
24th April
National Indian Gaming Association outlines its support for sports betting
24th April
AffiliateCon Sofia welcomes Google Performance Marketeer
24th April
Connecticut tribal casino row rumbles on
23rd April
Malta Gaming Authority appoints new CEO
23rd April
The Stars Group buys Sky Betting & Gaming for $4.7bn
20th April
UK football leagues stand with US sporting associations
19th April
Global Gaming CEO steps down
18th April
Cherry AB reports 104% revenue growth during FY2017
17th April
DraftKings heads down under with Australian expansion
17th April
Caesars signs agreement with Buena Vista Rancheria
17th April
Tri- State online poker network launches 1 May
17th April
SG Digital gets foot in the door in New Jersey
16th April
Caesars announce non-gaming themed Dubai expansion plans



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IN-DEPTH 2 April 2020
Pragmatic Play Head of Account Management: Adaptability is crucial during uncertain times

Gambling Insider sits down with Albert Pesca, Head of Account Management at Pragmatic Play, to discuss being an online provider of multi-product content and how it has performed in the UK market so far.

What benefits does a multi-product offering bring when expanding into a highly mature regulated market such as the UK, for instance?

The main benefit – and not just in the UK – is that, through a single API integration, we manage to offer our partners not just one but our entire suite of products. That is very attractive in an industry where dev resources are constantly in short supply.

Our adaptability and product range are proving to be an attractive proposition in changeable times. With the uncertainty of the COVID-19 situation affecting the industry, many traditional land-based players have gone online to enjoy a gaming experience. By offering bingo and live casino products alongside our slots, we can give players a chance to replicate the casino experience wherever and however they choose. At the same time, it’s an easy process for our partners to add our products and expand or diversify their range of products in a short period of time.

How well has Pragmatic Play’s offering been received in the UK market?

Our slot portfolio is the core pillar of our offering and is proving to be hugely popular in the UK. As one of the most mature online gaming markets in the world, to gain traction in the UK takes not only an adherence to its regulations, but the delivery of a premier product.

Fortunately, we hit the ground running and in the past half year went live with numerous tier-one operators, including Sky Vegas, Paddy Power Betfair, William Hill, Ladbrokes Coral and SkillonNet, among others. Signing with such heavyweight operators has expanded our audience, but we are by no means done! We are having conversations with a number of major operators in the region as we continue to grow in what is proving to be a profitable market for Pragmatic Play.

It has been an exciting period for us as our slot offering continues to gain traction and our market share grows. As our abundant library of titles continues to expand with three or four new games per month, we now see with more clarity what customers enjoy and which game styles work. This allows us to continuously develop and tailor our games to each market’s desires.

At the same time, we are banking on our Enhance suite of promotional tools, through which we run custom promotions with our partners, as well as our generous €1.5m ($1.6m) network product, Drops & Wins. This is proving to be wildly successful, so it’s very likely we’ll continue with it and add further improvements.

Away from your core offering of slots, how have Pragmatic Play’s bingo and live casino products fared?

We traditionally have a background as a slot supplier, but our growth into the bingo and live casino verticals is looking very promising, not only in the UK but also worldwide. Our bingo product aims to reinvigorate a vertical which, while always hugely popular, has unfortunately been left on the backburner by many companies who couldn’t foresee its potential. Especially now, in these hard times for sportsbooks, many operators are turning their attention back to it, and we see it as our bingo network continue to expand. Very soon we’ll be announcing a few resounding names, so keep an eye on this.

The growth of our live casino offering has been particularly exciting and is something of which we are very proud. Our entire product portfolio can be integrated via a single API, which makes upgrading or increasing an existing partnership simple, with customers now eager to offer our premium live casino product.

We are now live with SkillonNet and BetVictor in the UK, and with a number of other deals to be announced shortly, the interest expressed by other operators is extremely exciting. With the array of games available now covering the basics to a very high quality, like our roulette, dedicated language roulette, blackjack and baccarat, we’re now looking into bringing innovation into the space in the next few months.

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