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30th August
The mobile marketing challenge: Personalising push notifications
19th July
Outlook positive for Gaming Realms as H1 finances rise
17th July
Scientific Games secures six-year Colorado Lottery deal
17th July
GAMING1 CEO Sylvain Boniver: "Any regulating territory is a target for us"
17th July
GIG strengthens hand in the Nordics with STK Marketing acquisition
13th July
NetEnt revenues up as mobile growth continues
11th July
Marathonbet becomes official sponsor of Dynamo Moscow
10th July
Paddy Power and SIS pen broadcasting deal
7th July
LeoVegas Sport goes live in Denmark
7th July
Sky Racing World to bring South Korean racing to America
7th July
PokerStars to reimburse PKR players
6th July
AGTech launches instant scratch lottery product in joint venture with SF Holdings
6th July
Global Gaming expands executive team
6th July
Nektan records full year growth of 130%
6th July
GVC posts net revenue rise in encouraging H1 report
5th July
21.co.uk ad banned following ASA investigation
5th July
Betfair partners with Juventus
4th July
Catena Media snaps up Bettingpro.com
4th July
IGT CEO Walter Bugno: A world of opportunity
3rd July
NJ casinos could shutter if budget resolution not found
3rd July
Unibet becomes Aston Villa’s principal partner
3rd July
Betway announced as major sponsor of ESL One Cologne 2017
30th June
Pair of appointments boost Betsson management
30th June
Four EU regulators to sign poker liquidity agreement
30th June
Malta Gaming Authority and Esports Integrity Coalition sign MoU
30th June
IWG inks 888 agreement
29th June
Yggdrasil games go live in Georgia
28th June
Intralot pens two-year Ohio Lottery extension
27th June
Lottoland faces £150,000 fine for “advertising failings”
27th June
Seventh iGaming licence issued in Portugal
26th June
Royal Panda pens QPR sponsorship deal
26th June
Philippines: A cocktail of potential and uncertainty
23rd June
CJEU rules Hungarian licensing regime incompatible with EU law
23rd June
Tempobet renews Burton Albion sponsorship
22nd June
Unikrn boosts eSports product with Betgenius deal
21st June
K8.com nets Manchester City partnership
21st June
GVC updates tennis offer as Wimbledon draws near
20th June
US Federal Trade Commission seeks to block FanDuel-DraftKings merger
19th June
LeoVegas announced as Brentford’s new shirt sponsor
19th June
Sporting Index completes Touchbet acquisition
16th June
Betsafe launches horse racing markets
15th June
32Red extends Rangers sponsorship deal
9th June
PAGCOR suspends Resorts World Manila’s licence
7th June
Betfair to offer markets on professional drone racing
5th June
MGM and Caesars announce Atlantic City casino plans
22nd May
Paddy Power first to launch with Facebook Messenger chatbot
19th May
ASAP Italia confirms CTO appointment
16th May
Fun88 secures Newcastle partnership
15th May
Sportsbet comes under fire for advert featuring Ben Johnson
12th May
Cherry acquires stake in Highlight Games



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IN-DEPTH 2 April 2020
Pragmatic Play Head of Account Management: Adaptability is crucial during uncertain times

Gambling Insider sits down with Albert Pesca, Head of Account Management at Pragmatic Play, to discuss being an online provider of multi-product content and how it has performed in the UK market so far.

What benefits does a multi-product offering bring when expanding into a highly mature regulated market such as the UK, for instance?

The main benefit – and not just in the UK – is that, through a single API integration, we manage to offer our partners not just one but our entire suite of products. That is very attractive in an industry where dev resources are constantly in short supply.

Our adaptability and product range are proving to be an attractive proposition in changeable times. With the uncertainty of the COVID-19 situation affecting the industry, many traditional land-based players have gone online to enjoy a gaming experience. By offering bingo and live casino products alongside our slots, we can give players a chance to replicate the casino experience wherever and however they choose. At the same time, it’s an easy process for our partners to add our products and expand or diversify their range of products in a short period of time.

How well has Pragmatic Play’s offering been received in the UK market?

Our slot portfolio is the core pillar of our offering and is proving to be hugely popular in the UK. As one of the most mature online gaming markets in the world, to gain traction in the UK takes not only an adherence to its regulations, but the delivery of a premier product.

Fortunately, we hit the ground running and in the past half year went live with numerous tier-one operators, including Sky Vegas, Paddy Power Betfair, William Hill, Ladbrokes Coral and SkillonNet, among others. Signing with such heavyweight operators has expanded our audience, but we are by no means done! We are having conversations with a number of major operators in the region as we continue to grow in what is proving to be a profitable market for Pragmatic Play.

It has been an exciting period for us as our slot offering continues to gain traction and our market share grows. As our abundant library of titles continues to expand with three or four new games per month, we now see with more clarity what customers enjoy and which game styles work. This allows us to continuously develop and tailor our games to each market’s desires.

At the same time, we are banking on our Enhance suite of promotional tools, through which we run custom promotions with our partners, as well as our generous €1.5m ($1.6m) network product, Drops & Wins. This is proving to be wildly successful, so it’s very likely we’ll continue with it and add further improvements.

Away from your core offering of slots, how have Pragmatic Play’s bingo and live casino products fared?

We traditionally have a background as a slot supplier, but our growth into the bingo and live casino verticals is looking very promising, not only in the UK but also worldwide. Our bingo product aims to reinvigorate a vertical which, while always hugely popular, has unfortunately been left on the backburner by many companies who couldn’t foresee its potential. Especially now, in these hard times for sportsbooks, many operators are turning their attention back to it, and we see it as our bingo network continue to expand. Very soon we’ll be announcing a few resounding names, so keep an eye on this.

The growth of our live casino offering has been particularly exciting and is something of which we are very proud. Our entire product portfolio can be integrated via a single API, which makes upgrading or increasing an existing partnership simple, with customers now eager to offer our premium live casino product.

We are now live with SkillonNet and BetVictor in the UK, and with a number of other deals to be announced shortly, the interest expressed by other operators is extremely exciting. With the array of games available now covering the basics to a very high quality, like our roulette, dedicated language roulette, blackjack and baccarat, we’re now looking into bringing innovation into the space in the next few months.

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