BtoBet

BtoBet's sportsbook platform provides technological excellence to its partners no matter the market or size of their operations. The cloud-based platform allows for massive scalability whilst at the same time ensuring a very high degree of adaptability for operators in Europe, Latam, Africa and NorthAmerica.

Built to fit any operator's requirements, it includes promotional tools, custom betting margins and instant pre-match and in-play bet settlement. Content-wise the Neuron 3 sportsbook platform also

Wide Content Coverage and Sportsbook Features
BtoBet's platformhas natively integrated best of breed official data feedsproviding operators with the broadest portfolio on the market for sports events, whilst also offering a very robust esports and virtual sports offering.Thisallows operators to work smarter, engage fans better and grow revenues. Through this approach BtoBet's partners are provided in real-time with thousands of sports and esports events with a high degree of detail, including live scores, match statistics, player props, streaming, pre-match and in-play betting data.

Complete Retail Solution
BtoBet's retail solution provides operators with innovative and advanced betting solutions that meet the ever-changing needs of the market. Its cutting-edge solutions incorporate a range of features, Self-Service Betting Terminals (SSBTs), Over the Counter (OTC) betting, mobile Cashiers, and admin management tools, ensuring a seamless and enjoyable experience for bettors, while also providing multi-channel operators with powerful tools to optimize their operations and maximize their profits.

Managed Trading Services
BtoBet's advanced data harnessing tool allows for an optimal segmentation based on a wide array of elements, allowing all operational departments, be it trading or risk management, to make data-driven decisions.

The data segmentation element derives from a very strong Business Intelligence tool allowing:
  • strategic competitiveness by recommending actions to be taken by the different departments directly effecting player retention, lifetime value, and engagement
  • risk mitigation by automatically highlighting and signalling suspicious betting patterns or player behaviours

This advanced data harnessing tool allows operators to tap into real time analysis based on Machine Learning, Artificial Intelligence, and advanced computations, providing in-depth insights on:
  • all bets being placed
  • 360° overview of all player behaviour allowing operators to identify High Value Players as early as possible, and
  • suspicious betting patterns, stopping fraudulent betting in a timely and effective manner

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