Predicting the future of player-centric products
Nikos Zygouris, Head of Product at Campeόn Gaming, shares some useful insights on the best practices an operator should focus on, to alter the future of the iGaming industry.
The iGaming industry is one of the most challenging industries worldwide since it entered the business world dynamically and is distinguished for its constant development, modern trends, and innovative strategies.
The true innovation of this challenging market comes from the iGaming operators, who develop their own in-house iGaming technology stack, leading the race by delivering remarkable innovative product features and services. The differentiator factors that enhance their mission of shaping this revolutionary future are their out-of-the-box way of thinking, creativity, and go-to-market strategies, focusing on satisfying the fast shipping of new concepts and features. This is achieved by examining, shaping, and targeting specific betting behaviors in order to understand the consumer mindset and cover the actual needs and demands of the players.
Campeόn Gaming has earned a place among these innovative operators, creating and enhancing a modern iGaming platform, adapting to the high demands of this industry. The Nexto Gaming platform, Campeόn Gaming's powerful solution platform, matches exactly the operators' and market's vision, to create and offer the most engaging betting experience.
By examining different practices, issues, and market opportunities across its product verticals, Nexto Gaming gathers important insights, making fast data-driven decisions around the scope of providing an ideal solution. A proactive attitude and constant research and understanding of the competition and the market demands are top priorities for success. Besides, the future belongs to those who understand and satisfy real gamification needs and aesthetics of punters in the most innovative and modern way.
What most operators should realize is that modernized Digital Frontend features, which coexist with a highly performant platform, are one of the key combined areas for serving a top-quality experience. However, it is not the only one, taking into consideration the fact that the 'end-game' of the product scope is to always create memorable experiences. For instance, the "cash out" features could be a successful example to validate the aforementioned, considering the business value that they still deliver for sportsbook and casino operators. Overall, the variant features can be considered as a successful technique, not only enhancing user experience and engagement but also satisfying basic betting concepts and flows that could happen in reality - but they haven't been introduced into the digital world yet.
From Sportsbook markets, suspension visuals, and scoreboards, up to a modernized 'Bonus Hunt' casino gameplay mode, many operators are struggling with differentiating in this challenging industry. This strategy suits every operator and could improve the chances of keeping up with the high demands of younger audiences, who form the future of operators offering.
Also, this is the perfect time for operators to reconsider commoditized betting products, by offering unique characteristics on top of base-product flavor. There are plenty of areas to be explored, such as UX flows, UI practices, and new sophisticated features that can offer a unique user experience, around gameplay and monitoring of bet flows.
A vital part of this product strategy is, also, the 3rd party providers, who offer content or microservices that are capable of boosting a certain area of an operator's offering, or satisfying a specific need, in the best way possible. Their specialization profile allows them to offer innovative solutions around smaller bits of the operators' portfolio, by exploring and predicting the future of a certain gameplay flow, with a faster pace, and what would be the most innovative and ideal way to deliver extraordinary products.
By surfacing the actual needs of recreational punters, new betting behaviors can be introduced into the digital world and bridge another gap between users' expectations and operators' offerings.
In addition, the Product and Development teams are responsible for handling this vision and bringing it to life, getting outside of their comfort zone, and adapting quickly to technologies' latest practices. Market research and capturing opportunities for creative processes, come as a prerequisite, to staying motivated, surpassing themselves, and not being outdated.
The leaders who can truly alter the future of the iGaming industry are the ones who are standing between inspiration and innovation, by being one step ahead, and always respecting the audience's engagement.