Switching its focus over to tennis, after previously providing Gambling Insider with exclusive Champions League and Europa League data, Betby has provided insights into its operator network for the US Open.
And, after Jannik Sinner triumphed in the Men’s Singles and Aryna Sabalenka in the Women’s Singles, Betby’s data shows several notable trends.
As can be expected in tennis, live and in-play betting was a far bigger factor throughout the tournament than what we would typically see in football.
As we can see, just 23% of overall turnover came from pre-match betting in the Women’s Singles, with that figure only rising to 33% for the Men’s Singles. Total bets were also higher live vs pre-match, too, which is significantly different from what we saw for the Euros and Copa America this year.
Game, set, match
In terms of which matches attracted the most action, the straightforward nature of the final meant it was lower down the list for the Men’s Singles (Sinner beat Taylor Fritz in straight sets).
Instead, the US Open quarter-final between Fritz and Alexander Zverev topped the billing with a four-set thriller.
In the Women’s Singles, the fact that home favourite Jessica Pegula made it to the final – and that the final went all the way to a final-set decider – ensured it was the most popular event of the tournament.
How were players betting?
One factor that remains consistent across several sports, including football and tennis, is that the overall match winner market remains the most popular.
Indeed, Betby data shows that 43% of bets (and 50% of turnover) came in the match winner’s market for the Men’s Singles – and 52% of bets (and 54% of turnover) for the Women’s Singles.
Which players were they betting on?
Finally, across both the Men’s and Women’s Singles, the eventual winners duly received the most attention from bettors. Sinner, who was the pre-tournament number one seed, generated 6.2% of all player-related bets and 9.8% of bets. This shows the influence of the fact it was a two-week tournament, as huge names Novak Djokovic and Carlos Alcaraz do not even feature in the top 10, having been knocked out in the first week.
In the Women’s Singles, champion Sabalenka accumulated 9.1% of bets and 9.7% of turnover, with runner-up Pegula also finishing second in this category.
