{"id":104047,"date":"2026-05-19T22:55:52","date_gmt":"2026-05-19T22:55:52","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/es\/noticias\/104047\/borrador-automatico"},"modified":"2026-05-19T22:55:52","modified_gmt":"2026-05-19T22:55:52","slug":"la-fundacion-sportium-lidera-el-patrocinio-de-la-koeman-cup-2026-en-su-estrategia-de-rsc","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/es\/noticias\/104047\/la-fundacion-sportium-lidera-el-patrocinio-de-la-koeman-cup-2026-en-su-estrategia-de-rsc","title":{"rendered":"La Fundaci\u00f3n Sportium lidera el patrocinio de la &#8216;Koeman Cup 2026&#8217; en su estrategia de RSC"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El operador espa\u00f1ol <strong>Sportium ha consolidado su posicionamiento en el \u00e1mbito de la Responsabilidad Social Corporativa (RSC) al convertirse en el patrocinador principal de la Koeman Cup <\/strong>2026. El <strong>torneo ben\u00e9fico de golf y p\u00e1del,<\/strong> <strong>apadrinado <\/strong>por el t\u00e9cnico <strong>Ronald Koeman,<\/strong> destinar\u00e1 toda su recaudaci\u00f3n a los programas de integraci\u00f3n de la Fundaci\u00f3n Cruyff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cita, que se desarrollar\u00e1 el pr\u00f3ximo <strong>22 de mayo en el Club de Golf Barcelona<\/strong>, contar\u00e1 con una notable representaci\u00f3n institucional del entorno corporativo y deportivo. Entre las figuras confirmadas destaca <strong>Joan Laporta, presidente del FC Barcelona,<\/strong> quien respaldar\u00e1 la vertiente solidaria del evento junto a otros directivos y exfutbolistas de primera l\u00ednea como <strong>Rafael Yuste o Patrick Kluivert.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El valor estrat\u00e9gico de la acci\u00f3n social en el juego presencial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para los grandes operadores del mercado espa\u00f1ol, <strong>el patrocinio de eventos <\/strong>ha pasado de ser una acci\u00f3n secundaria a convertirse en un <strong>eje estrat\u00e9gico de reputaci\u00f3n corporativa<\/strong>. Al asociar la marca Fundaci\u00f3n Sportium a entidades del prestigio de la Fundaci\u00f3n Cruyff, el operador no solo ejecuta sus compromisos de sostenibilidad, sino que refuerza su pol\u00edtica de relaciones institucionales con estamentos clave de la sociedad y el deporte profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este despliegue de la filial de Cirsa subraya la tendencia actual de la industria, donde la inversi\u00f3n en iniciativas de impacto social y deportivo funciona como una herramienta de normalizaci\u00f3n de la actividad ante la opini\u00f3n p\u00fablica y los reguladores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sostenibilidad corporativa en el ecosistema del juego<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La implicaci\u00f3n de Sportium en la Koeman Cup 2026 llega en un momento de fuerte dinamismo para las agendas de RSC de las empresas del sector en Espa\u00f1a. Los l\u00edderes de la industria est\u00e1n multiplicando su presencia en foros \u00e9ticos y de transparencia para demostrar el compromiso del tejido empresarial con los colectivos vulnerables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta b\u00fasqueda de la excelencia y el compromiso \u00e9tico en el entorno institucional guarda una relaci\u00f3n directa con los movimientos que se est\u00e1n dando en los comit\u00e9s de evaluaci\u00f3n del sector. Un ejemplo de este rigor en la gesti\u00f3n de la sostenibilidad es la reciente incorporaci\u00f3n de <strong><a href=\"https:\/\/www.gamblinginsider.com\/es\/noticias\/103986\/los-premios-al-juego-responsable-refuerzan-su-perfil-institucional-con-la-presencia-de-pepe-vall-anesar\" id=\"https:\/\/www.gamblinginsider.com\/es\/noticias\/103986\/los-premios-al-juego-responsable-refuerzan-su-perfil-institucional-con-la-presencia-de-pepe-vall-anesar\">Pepe Vall al jurado de los VIII Premios al Juego Responsable y RSC,<\/a><\/strong> un paso que, al igual que el patrocinio de la Fundaci\u00f3n Sportium, demuestra c\u00f3mo los pesos pesados del juego presencial y online est\u00e1n alineando sus estrategias para blindar la reputaci\u00f3n del mercado en 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El operador espa\u00f1ol Sportium ha consolidado su posicionamiento en el \u00e1mbito de la Responsabilidad Social Corporativa (RSC) al convertirse en el patrocinador principal de la Koeman Cup 2026. El torneo ben\u00e9fico de golf y p\u00e1del, apadrinado por el t\u00e9cnico Ronald Koeman, destinar\u00e1 toda su recaudaci\u00f3n a los programas de integraci\u00f3n de la Fundaci\u00f3n Cruyff. La [&hellip;]<\/p>\n","protected":false},"author":234,"featured_media":104054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"gi_category":[11],"gi_region":[],"class_list":["post-104047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-industria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fundaci\u00f3n Sportium patrocina la Koeman Cup 2026<\/title>\n<meta name=\"description\" content=\"La Fundaci\u00f3n Sportium refuerza su estrategia de RSC Espa\u00f1a liderando el patrocinio del torneo ben\u00e9fico Koeman Cup 2026 junto a Joan Laporta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gamblinginsider.com\/es\/noticias\/104047\/la-fundacion-sportium-lidera-el-patrocinio-de-la-koeman-cup-2026-en-su-estrategia-de-rsc\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundaci\u00f3n Sportium patrocina la Koeman Cup 2026\" \/>\n<meta property=\"og:description\" content=\"La Fundaci\u00f3n Sportium refuerza su estrategia de RSC Espa\u00f1a liderando el patrocinio del torneo ben\u00e9fico Koeman Cup 2026 junto a Joan Laporta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gamblinginsider.com\/es\/noticias\/104047\/la-fundacion-sportium-lidera-el-patrocinio-de-la-koeman-cup-2026-en-su-estrategia-de-rsc\" \/>\n<meta property=\"og:site_name\" content=\"Gambling Insider Espa\u00f1ol\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-19T22:55:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gamblinginsider.com\/es\/wp-content\/uploads\/sites\/7\/2026\/05\/sportium_optimized.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"665\" \/>\n\t<meta property=\"og:image:height\" content=\"502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Javier Mirete L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Javier Mirete L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/es\\\/noticias\\\/104047\\\/la-fundacion-sportium-lidera-el-patrocinio-de-la-koeman-cup-2026-en-su-estrategia-de-rsc#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/es\\\/noticias\\\/104047\\\/la-fundacion-sportium-lidera-el-patrocinio-de-la-koeman-cup-2026-en-su-estrategia-de-rsc\"},\"author\":{\"name\":\"Javier Mirete L\u00f3pez\",\"@id\":\"https:\\\/\\\/www.gamblinginsider.com\\\/es\\\/#\\\/schema\\\/person\\\/859f20922e49286eefbc8c7227b0e24a\"},\"headline\":\"La Fundaci\u00f3n Sportium lidera el patrocinio de la &#8216;Koeman Cup 2026&#8217; 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