{"id":104498,"date":"2026-06-03T07:34:00","date_gmt":"2026-06-03T07:34:00","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/es\/noticias\/104498\/borrador-automatico"},"modified":"2026-06-02T02:51:43","modified_gmt":"2026-06-02T02:51:43","slug":"zitro-flexibiliza-su-estrategia-comercial-en-hosteleria-con-el-lanzamiento-de-eazyrent-y-eazypay","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/es\/noticias\/104498\/zitro-flexibiliza-su-estrategia-comercial-en-hosteleria-con-el-lanzamiento-de-eazyrent-y-eazypay","title":{"rendered":"Zitro flexibiliza su estrategia comercial en hosteler\u00eda con el lanzamiento de EazyRent y EazyPay"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Zitro ha reconfigurado las <strong>condiciones de acceso a su cat\u00e1logo de juego presencial para el canal de hosteler\u00eda en Espa\u00f1a mediante la ntroducci\u00f3n de dos nuevas modalidades financieras: EazyRent y EazyPay.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este movimiento estrat\u00e9gico busca<strong> dinamizar la distribuci\u00f3n de su modelo insignia para bares, Illusion, ofreciendo f\u00f3rmulas de arrendamiento y financiaci\u00f3n flexible <\/strong>dise\u00f1adas para adaptarse a la capacidad de inversi\u00f3n actual de los operadores de rutas y salones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La iniciativa de la compa\u00f1\u00eda responde a una <strong>tendencia creciente en el mercado B2B, donde los proveedores de tecnolog\u00eda de juego<\/strong> ya no solo <strong>compiten en rendimiento del software o cuotas de recaudaci\u00f3n,<\/strong> sino en la <strong>reducci\u00f3n de las barreras de entrada financieras <\/strong>para la renovaci\u00f3n del parque de m\u00e1quinas en los establecimientos de hosteler\u00eda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alquiler con opci\u00f3n a compra y financiaci\u00f3n sin intereses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las dos herramientas estructuradas por Zitro introducen variables financieras que mitigan el riesgo de capital inicial para las empresas operadoras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>EazyRent (Modelo de suscripci\u00f3n y compra diferida): <\/strong>Configurado como un <strong>formato de alquiler tradicional con cuotas mensuales competitivas<\/strong>, el principal valor estrat\u00e9gico de esta modalidad radica en que<strong> permite la transici\u00f3n hacia la propiedad en cualquier momento<\/strong> del contrato. Si el operador decide adquirir la m\u00e1quina, Zitro deducir\u00e1 el 100% de los importes abonados por alquiler hasta esa fecha, protegiendo la inversi\u00f3n previa del cliente.<\/li>\n\n\n\n<li><strong>EazyPay (Estructuraci\u00f3n de deuda a corto plazo): <\/strong>Dirigido a la <strong>adquisici\u00f3n en propiedad desde el primer d\u00eda<\/strong>, este programa segmenta el pago en plazos de 12 y 24 meses. Para acelerar las colocaciones, la firma ha incluido una opci\u00f3n de financiaci\u00f3n a 12 meses con un tipo de inter\u00e9s del 0%, asumiendo el coste financiero para incentivar la tracci\u00f3n comercial en el arranque del segundo semestre de 2026.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Con este despliegue de soporte t\u00e9cnico, comercial y financiero a nivel nacional, Zitro busca consolidar su liderazgo en el segmento de hosteler\u00eda, facilitando que las pymes operadoras actualicen sus carteras de producto en un entorno regulatorio y operativo cada vez m\u00e1s complejo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este giro estrat\u00e9gico hacia la flexibilidad financiera se produce en un momento en que la eficiencia en el punto de venta es la m\u00e1xima prioridad para los operadores tradicionales. El control de los costes en el canal f\u00edsico no solo se da en la adquisici\u00f3n de maquinaria, sino tambi\u00e9n en el d\u00eda a d\u00eda de las salas, donde <strong><a href=\"https:\/\/www.gamblinginsider.com\/es\/noticias\/104167\/grupo-orenes-automatiza-la-gestion-de-efectivo-mediante-inteligencia-artificial-en-salones\" id=\"https:\/\/www.gamblinginsider.com\/es\/noticias\/104167\/grupo-orenes-automatiza-la-gestion-de-efectivo-mediante-inteligencia-artificial-en-salones\">Grupo Orenes automatiza la gesti\u00f3n de efectivo mediante inteligencia artificial en salones <\/a><\/strong>para optimizar la trazabilidad financiera. Alianzas operativas como la de Orenes y f\u00f3rmulas comerciales como las propuestas por Zitro demuestran que el tejido del juego presencial est\u00e1 reconfigurando su estructura de costes para mantener la competitividad del negocio a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zitro ha reconfigurado las condiciones de acceso a su cat\u00e1logo de juego presencial para el canal de hosteler\u00eda en Espa\u00f1a mediante la ntroducci\u00f3n de dos nuevas modalidades financieras: EazyRent y EazyPay. Este movimiento estrat\u00e9gico busca dinamizar la distribuci\u00f3n de su modelo insignia para bares, Illusion, ofreciendo f\u00f3rmulas de arrendamiento y financiaci\u00f3n flexible dise\u00f1adas para adaptarse [&hellip;]<\/p>\n","protected":false},"author":230,"featured_media":104499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[11],"gi_region":[],"class_list":["post-104498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-industria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zitro lanza EazyRent y EazyPay y flexibiliza acceso en hosteler\u00eda<\/title>\n<meta name=\"description\" content=\"Zitro introduce f\u00f3rmulas 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