{"id":104885,"date":"2026-06-17T07:08:00","date_gmt":"2026-06-17T07:08:00","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/es\/noticias\/104885\/borrador-automatico"},"modified":"2026-06-17T00:12:58","modified_gmt":"2026-06-17T00:12:58","slug":"codere-cambia-su-estrategia-global-y-prioriza-el-juego-responsable","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/es\/noticias\/104885\/codere-cambia-su-estrategia-global-y-prioriza-el-juego-responsable","title":{"rendered":"Codere cambia su estrategia global y prioriza el juego responsable"},"content":{"rendered":"\n

Codere se renueva por dentro. El grupo acaba de actualizar su marco de misi\u00f3n, visi\u00f3n y valores para adaptarse a un mercado que ya no es el de hace unos a\u00f1os. Con la digitalizaci\u00f3n apretando y las normativas cada vez m\u00e1s duras en sus mercados principales, la multinacional ha decidido mover ficha y redefinir sus prioridades corporativas.<\/p>\n\n\n\n

A partir de ahora, la compa\u00f1\u00eda sit\u00faa el juego responsable, la transparencia y la innovaci\u00f3n como el centro real de su negocio, dejando atr\u00e1s viejas f\u00f3rmulas. Su nueva meta es clara: ofrecer un entretenimiento emocionante pero protegido, buscando asegurar la sostenibilidad de la empresa a largo plazo.<\/p>\n\n\n\n

Cambios estrat\u00e9gicos en la marca<\/h2>\n\n\n\n

Para Gonzaga Higuero, CEO y presidente de Codere, este cambio no es solo est\u00e9tico. El directivo se\u00f1ala que actualizar estos valores aporta la claridad que el proyecto necesita en este momento. El objetivo es reforzar la confianza de los inversores, reguladores y usuarios en una etapa clave para el grupo. <\/p>\n\n\n\n

La IA y el nuevo rumbo financiero<\/h2>\n\n\n\n

Esta renovaci\u00f3n de valores no se queda en el papel, sino que se apoya en la fuerte apuesta tecnol\u00f3gica de la empresa. La compa\u00f1\u00eda ha estructurado de forma interna su Oficina T\u00e9cnica de Inteligencia Artificial (AITO) para coordinar \u00e1reas cr\u00edticas como el cumplimiento normativo y la ciberseguridad.<\/p>\n\n\n\n

A trav\u00e9s de agentes inteligentes y herramientas automatizadas, buscan blindar la protecci\u00f3n del usuario y agilizar la gesti\u00f3n operativa, un ecosistema digital que demuestra c\u00f3mo la innovaci\u00f3n y el control regulatorio pueden ir de la mano.<\/p>\n\n\n\n

Esta estabilidad que se consolida al ver c\u00f3mo Codere cierra un a\u00f1o de oro: recapitalizado, rentable y apuntando a la IA<\/a><\/strong> en su balance financiero m\u00e1s reciente, sentando las bases de su crecimiento para los pr\u00f3ximos a\u00f1os.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Codere se renueva por dentro. El grupo acaba de actualizar su marco de misi\u00f3n, visi\u00f3n y valores para adaptarse a un mercado que ya no es el de hace unos a\u00f1os. Con la digitalizaci\u00f3n apretando y las normativas cada vez m\u00e1s duras en sus mercados principales, la multinacional ha decidido mover ficha y redefinir sus […]<\/p>\n","protected":false},"author":234,"featured_media":104888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"gi_category":[11],"gi_region":[],"class_list":["post-104885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-industria"],"acf":[],"yoast_head":"\nCodere cambia su estrategia global y prioriza el juego responsable | Gambling Insider Espa\u00f1ol<\/title>\n<meta name=\"description\" content=\"El operador renueva su identidad visual y corporativa para adaptarse a las nuevas exigencias de la regulaci\u00f3n y el mercado digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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