- University of Leeds
While he was serving as BetVictor’s Head of UK Engagement, the group struck a deal with PA Betting Services. As per the agreement, PA started delivering horseracing content and betting data to TalkSports Bet.
In 2022, during Kennedy’s tenure, BetVictor made an agreement with Parimatch to facilitate the operator’s entry into the UK market.
In 2021, BetVictor signed an agreement that allowed Stakelogic to enhance its position in the UK market, while BetVictor gained access to Stakelogic Live’s complete suite of games, offering all its Live Casino lobby games, such as Blackjack, Roulette, Gameshows and more to its customers.
Before working with TalkSport Bet, Kennedy served as BetVictor’s Head of UK Engagement for two years and five months.
In 2020, he served as a Betting Consultant for Gaming1 for four months and before that, he was Addison’s Global’s Product Owner for Sportsbook and Search for almost three years.
His career started at William Hill where he served as the International Operations Manager for over one year, a VIP Account Manager for over two years, a Horse Racing Trader for four and a half years and also a Content Publisher between February 2009 and February 2010.
“Delighted to share that I’m starting a new position as Head of TalkSportBet! Still within the BetVictor world but leading this exciting new brand, partnered with TalkSport. Absolutely made up, can’t wait for the year ahead.” James Kennedy