Updated

James Curwen

CEO
Yggdrasil Gaming

With almost thirty years of experience in the industry, Curwen is a true gambling veteran with knowledge of casino game design, managing international offices and building teams from the ground up.

MAJOR ACHIEVEMENTS

When Curwen was appointed as Chief Gaming Officer at SuperBet, he created new teams in under eight weeks and in the next annual report, YoY GGR had jumped 147% and turnover was up 200%.

Curwen also introduced a strategy whereby Yggdrasil launched a new game on the 23rd of every month. This is also known as YGG23.

EMPLOYMENT

Curwen began his career in 1998 as a Casino Manager at The Ritz Hotel & Casino in London. He held that position, which reported to the Board of Directors, for eight years, until 2006. 

For the next four years, from 2006 through 2009, Curwen served as the Casino Director for Ladbrokes Coral. This gave him invaluable experience in land-based casino operations.

From October 2009 to October 2011, Curwen served as a Director for RandomGamesLimited(UK). This was a company involved in the design of casino games, which is important knowledge Curwen would use for the rest of his career.

Next, he worked for William Hill. First, he started as Director of Gaming in Gibraltar, from October 2011 to January 2015. He was then promoted to Director of Gaming Innovation for Group in Gibraltar from January 2015 to January 2016. Here, he was responsible for innovation and strategic direction to keep William Hill at the forefront of an ever-changing industry.

From January 2016 to January 2017, he served as Director of Gaming P&L in Gibraltar, still for William Hill. Then, from January 2017 to July 2017, he was the Chief Gaming Product Officer in Gibraltar. 

After that, Curwen became the Chief Gaming Officer for Superbet from August 2017 to October 2018. He was responsible for building a new team for the company, which resulted in several positive results - including a 137% YoY NGR boost and 152% growth in active users.

From October 2018 to January 2021, he served as CEO of Golden Rock Studios. In 2021, he sold his stake in the business as he moved to become the Chief Online Officer of OPAP until September 2023.

Finally, in October 2023, Curwen was appointed CEO of Yggdrasil Gaming. Since then, the provider has expanded internationally and continues to strengthen its presence across global markets.

“Our content has already proven popular with local players in the Dutch market and we are excited to further bolster our stronghold in the country together with Circus. The Netherlands is a key focus for us and through this partnership, we will be able to reach an even wider audience.” James Curwen

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