{"id":106076,"date":"2026-07-10T11:20:37","date_gmt":"2026-07-10T11:20:37","guid":{"rendered":"https:\/\/www.gamblinginsider.com\/fr\/actualites\/106076\/brouillon-auto"},"modified":"2026-07-10T11:22:08","modified_gmt":"2026-07-10T11:22:08","slug":"banijay-betclic-soffre-joa-ce-que-cette-acquisition-change","status":"publish","type":"post","link":"https:\/\/www.gamblinginsider.com\/fr\/actualites\/106076\/banijay-betclic-soffre-joa-acquisition","title":{"rendered":"Banijay (Betclic) s&rsquo;offre JOA : ce que cette acquisition change"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Coup de tonnerre dans l&rsquo;univers des jeux d&rsquo;argent. Ce lundi 6 juillet 2026, <strong>Banijay Gaming<\/strong>, la maison m\u00e8re de l&rsquo;op\u00e9rateur de paris en ligne Betclic, a sign\u00e9 une promesse d&rsquo;achat pour acqu\u00e9rir la totalit\u00e9 du groupe <strong>JOA<\/strong> et ses 33 casinos terrestres. Cette op\u00e9ration fait basculer pour la premi\u00e8re fois un g\u00e9ant du digital dans le monde physique des machines \u00e0 sous et des tapis de jeu, tout en le positionnant id\u00e9alement dans la perspective d&rsquo;une future l\u00e9galisation du casino en ligne en France.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anticiper les r\u00e8glementations sur le casino en ligne <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e9 sur internet, le g\u00e9ant du pari en ligne prend le contre-pied de la tendance historique en investissant massivement dans le dur . L\u2019objectif de Banijay est de cr\u00e9er une synergie globale : portefeuille unique, bonus crois\u00e9s et passerelles de jeu (comme des qualifications en ligne pour des finales physiques). Avec <strong>4,6 millions de visiteurs annuels,<\/strong> le fichier client de JOA repr\u00e9sente une mine d\u2019or pour recruter de nouveaux utilisateurs sur mobile, et inversement.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Banijay Gaming (Betclic et Tipico) mise sur JOA.<a href=\"https:\/\/t.co\/0WBoVWgx4T\">https:\/\/t.co\/0WBoVWgx4T<\/a> <a href=\"https:\/\/t.co\/bO2rvi4fgH\">pic.twitter.com\/bO2rvi4fgH<\/a><\/p>&mdash; OUR(S) | Le m\u00e9dia de la communication (@OURSCOM_FR) <a href=\"https:\/\/x.com\/OURSCOM_FR\/status\/2074580208728834376?ref_src=twsrc%5Etfw\">July 7, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi cet investissement dans le b\u00e9ton ? La r\u00e9ponse s\u2019\u00e9crit en pr\u00e9vision de la l\u00e9galisation du casino en ligne en France, pressentie par les experts entre 2027 et 2029. En s&#8217;emparant de JOA, <strong>deuxi\u00e8me r\u00e9seau de casinos de France en nombre d&rsquo;\u00e9tablissements<\/strong>,  Banijay prend une longueur d&rsquo;avance politique et technique. Si l\u2019\u00c9tat choisit d&rsquo;adosser les futures licences virtuelles aux casinos physiques existants pour prot\u00e9ger l&#8217;emploi local, l&rsquo;op\u00e9rateur disposera d&rsquo;un profil incontournable. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un g\u00e9ant europ\u00e9en en marche<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette acquisition survient peu apr\u00e8s le rachat du leader germano-autrichien <a href=\"https:\/\/www.gamblinginsider.com\/fr\/actualites\/100146\/2026-avenir-des-marches-predictifs\">Tipico, le site de march\u00e9s pr\u00e9dictifs<\/a>, pour 3 milliards d&rsquo;euros . Banijay Gaming affiche son ambition : <strong>d\u00e9passer les 10 milliards d&rsquo;euros de revenus d\u2019ici 2029 et int\u00e9grer le top 5 mondial du secteur<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le closing de l&rsquo;op\u00e9ration, attendu d&rsquo;ici la fin d&rsquo;ann\u00e9e 2026, reste suspendu au feu vert de l&rsquo;Autorit\u00e9 de la concurrence, du minist\u00e8re de l\u2019Int\u00e9rieur et \u00e0 la consultation du personnel. Laurent Lassiaz conservera la direction de JOA pour assurer la transition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coup de tonnerre dans l&rsquo;univers des jeux d&rsquo;argent. Ce lundi 6 juillet 2026, Banijay Gaming, la maison m\u00e8re de l&rsquo;op\u00e9rateur de paris en ligne Betclic, a sign\u00e9 une promesse d&rsquo;achat pour acqu\u00e9rir la totalit\u00e9 du groupe JOA et ses 33 casinos terrestres. Cette op\u00e9ration fait basculer pour la premi\u00e8re fois un g\u00e9ant du digital dans [&hellip;]<\/p>\n","protected":false},"author":231,"featured_media":106077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_gi_hotjar_enabled":false},"gi_category":[17,16],"gi_region":[26],"class_list":["post-106076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","gi_category-casino","gi_category-paris-sportifs","gi_region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banijay frappe fort : Betclic met la main sur JOA<\/title>\n<meta name=\"description\" content=\"Banijay Gaming (Betclic) rach\u00e8te le groupe de casinos JOA et ses 33 \u00e9tablissements, mais pour quelle raison ?\" 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