Gambling News

Regulating the Game: Selective attention vs RG advertising

Dr Marla Royne Stafford addresses the challenge of responsible marketing messages and how to utilise theory to ensure consumer attention.   Key points:   - Dr Stafford presents on the uses of psychological theory for developing effective responsible gambling marketing  - Her presentation draws on theories including selective attention and influencer strategy  Regulating the Game 2025 Sydney day 2 saw Professor of Marketing...
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LexisNexis Risk Solutions
LexisNexis ® Risk Solutions is a global leader in fraud and financial crime risk management and compliance solutions serving industries across the world. Our gaming and gambling solutions are ta...
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