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Wisconsin casino upgrades CRM system through new agreement
Wisconsin’s Lake of the Torches casino will upgrade its customer relationship management (CRM) system under a new agreement.
The resorts’ current CRM provider, Spotlight, will license and install the latest version of its system at the property, extending the companies’ almost decade-long relationship.
The upgrade, dubbed “SpotlightCRM v4,” offers various enhancements over Lake of the Torches’ current system,...
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