When it comes to choosing the technologies you want to use to achieve your goals in the iGaming market, what are the most important factors that need to be considered and why?
Scalability and performance: It's important to choose technologies in iGaming that can scale to handle increased traffic and maintain performance.
Adaptability to market changes: Our digital landscape should evolve and evolve fast. So, based on that, choosing flexible technologies that can adapt to market changes and new opportunities would be important in the fast-moving iGaming market.
Data quality and integration: In iGaming, having robust data capabilities is crucial for understanding player behaviour, managing risk and complying with regulations. We need the best data infrastructure in iGaming.
Pin-up.Tech works with a lot of data. How do you ensure the quality and reliability of that data?
We have a specialised data department that oversees all aspects of our data management. This team is responsible for implementing best practices, monitoring data quality and addressing any issues that arise.
Data catalogue: We maintain a robust data catalogue that serves as a single source of truth for all our data assets. This catalogue helps us track data lineage, understand data relationships and ensure consistency across our organisation. It's a crucial tool for maintaining data integrity and facilitating proper data usage.
Data platform: Our advanced data platform forms the backbone of our data operations. It enables us to process, store and analyse large volumes of data efficiently. The platform supports real-time data processing, integration from various sources and provides the necessary infrastructure for our data-driven initiatives.
Data governance: We have implemented a strong data governance framework that includes policies and procedures for data handling, clear definitions of data ownership and stewardship, and processes for ensuring data privacy and security. This governance structure helps maintain data quality over time and ensures compliance with relevant regulations.
Through these pillars - our data department, data platform and governance framework - we continuously work to ensure that our data remains high-quality, reliable and actionable. This comprehensive approach allows us to confidently use our data for strategic decision-making and to drive business growth.
While still evolving, AI is becoming increasingly practical, particularly in personalising user experiences and automating routine tasks. It's no longer just a buzzword - we're seeing tangible applications that drive business results
You offer a range of products, from affiliate systems to CRM to fintech. How do you balance the development of all these products?
We have specialised teams assigned to each of our product directions - affiliate systems, CRM, fintech and others. This approach allows us to maintain deep expertise in each area and ensures each product receives focused attention and resources. Our dedicated teams are staffed with specialists who understand the unique challenges and opportunities in their respective domains.
Overseeing these dedicated teams, we employ a robust portfolio management approach. This allows us to strategically allocate resources, set priorities and manage interdependencies across our product suite. Our portfolio management aligns product development with overall business strategy, balances short-term needs with long-term growth opportunities, manages risk across the product portfolio, ensures efficient resource allocation and facilitates cross-team collaboration where beneficial.
By combining focused expertise through dedicated teams with the holistic view provided by portfolio management, we're able to effectively develop and evolve our diverse range of products while maintaining coherence in our overall product strategy.
How do you ensure your products keep up with evolving technology and trends?
We develop products that stay at the cutting edge of technology and industry trends through a comprehensive, proactive approach. Pin-up.Tech specialists are recognised experts in their respective fields, their deep domain expertise enables us to anticipate and adapt to emerging technologies. Our teams frequently attend industry conferences and exhibitions, so this exposure keeps us informed about the latest innovations and developments. This vigilance ensures we spot new opportunities and potential innovations early.
We maintain and grow a continuous improvement mindset, so specialists constantly seek ways to improve product performance and efficiency and make it proactively. We regularly evaluate and refine our solutions, and each team member is empowered to propose and implement improvements.
What recent tech trends do you think are here to stay and are there any you feel won’t be as critical as some make them out to be?
First and foremost, artificial intelligence (AI) and machine learning are transitioning from experimental phases to delivering real business value. While still evolving, AI is becoming increasingly practical, particularly in personalising user experiences and automating routine tasks. It's no longer just a buzzword - we're seeing tangible applications that drive business results. While AI is still finding its optimal applications in many areas, early adopters who carefully choose their use cases and build proper foundations will be better positioned when mass adoption occurs. The key is balancing experimentation with practical value delivery.
In iGaming, having robust data capabilities is crucial for understanding player behaviour, managing risk and complying with regulations. We need the best data infrastructure in iGaming
The data-driven approach remains crucial in today's business environment. High-quality data has become more valuable than ever, with a particular emphasis on first-party data that provides direct insights into user behaviour and preferences. Companies are continually improving how they collect, analyse and utilise this data to make informed decisions.
Cloud technologies and microservices architecture continue to be the backbone of modern software development. This approach gives businesses the flexibility they need to scale quickly and adapt to market changes. The ability to deploy and modify services independently allows for rapid innovation and improved system reliability.
These trends aren't just theoretical - they're actively shaping how businesses operate and compete in today's market. While each has its own specific applications, together they form a powerful foundation for modern technology solutions.
