2024 has been a year of personalisation, but as 1-2-1 personalisation becomes more nuanced, how does Digitain approach developing its own solutions for operators?
Personalisation has become a key component for any successful iGaming platform, for one reason: people love tailored experiences. Think about how we use online services like shopping sites or streaming platforms; we all expect recommendations that match our preferences. In the iGaming world, it’s the same. Our partners’ players now expect betting options and game suggestions that are specific to their interests.
At Digitain, we’ve taken this need for personalisation seriously. For example, our sportsbook solution uses AI technology to understand what players like and recommend the right bets for them. If someone loves betting on football, they’ll see more football-related suggestions. This kind of personalisation doesn’t just make the experience better for players; it also keeps them coming back because they feel the platform “gets” them.
How has Digitain integrated the ‘ethos’ of personalisation into its future roadmap, from a development concept standpoint to product release?
Even though we’ve already added plenty of personalisation tools to our products, we’re not stopping there. The iGaming industry moves fast and we know that, if we want to stay on top, we need to keep improving and adapting to what players want.
Our team is always working on new ways to enhance the personalised experiences we offer. In general, we’re constantly keeping an eye on trends and tech developments so that we can give operators even more ways to tailor content for their players. Whether it’s new features, smarter algorithms, or other tools, our goal is to stay ahead of the curve and make sure our products are the best they can be.
Our platform is modular, which means operators can easily implement new features as they come along. This makes it easy for them to offer the latest personalisation trends without a lot of hassle.
How has the release of social features such as SportChat affected Digitain’s approach to providing personalised experiences? What was the thought process behind this product?
Personalisation and socialisation are two different things, but they work really well together in iGaming. Regarding SportChat, we designed it to allow players to chat with each other during live events, which makes the experience interactive. Players can share their opinions on the game, give tips or just enjoy some banter. This social element keeps players engaged longer because they’re not just betting – they’re part of a community.
This can then be combined with personalisation. While players are chatting and enjoying the social side of things, they’re also getting personalised content recommendations based on their preferences, like bets on their favourite teams. It’s a powerful combination.
Of course, AI and personalisation go hand in hand. A popular AI feature across multiple industries at the moment are chatbots. Do you think virtual chatbots will play a growing role in improving personalised experiences for players moving forwards?
AI chatbots are already becoming a big deal in all kinds of industries, iGaming is no exception. These bots can help players find information, recommend games and assist with customer support.
For iGaming, AI chatbots can be especially useful. An AI chatbot could suggest options based on their past behaviour, making the experience smoother and more enjoyable. This makes the platform feel more intuitive and keeps players engaged.
As AI technology gets better, these chatbots will only become more advanced, helping players in more personalised and interactive ways. So, yes, we definitely see AI chatbots playing a bigger role in the future of iGaming.
What do you think will be the next big leap in personalisation in 2025?
Looking ahead, it’s pretty clear that AI will continue to drive personalisation to new levels. By 2025, we expect to see even more advanced hyper-personalisation, where AI analyses player behaviour in real time to offer tailored experiences. This could mean things like customised betting options, exclusive bonuses based on individual preferences, or even fully personalised interfaces.
Another exciting possibility is the integration of Augmented Reality (AR) and Virtual Reality (VR). Imagine being able to step into a virtual betting lounge designed specifically for your preferences. Everything from the layout to the types of bets available would be customised just for you. It would take personalisation to a whole new level and really change the way players engage with iGaming platforms. We’re just excited to be part of the journey, which will likely be full of surprises!