Sports betting is the fastest-growing sector in iGaming, with a reported annual growth rate of 11.65%. The surge in popularity is driven by innovations like real-time odds, in-play betting and AI-powered personalisation, which have transformed the betting experience into something more dynamic and engaging than ever before. As players increasingly seek immersive betting opportunities, sportsbooks have become a cornerstone of any successful iGaming operation.
Why a sportsbook is now essential in iGaming
A sportsbook powered by GR8 Tech adds a profitable and dynamic edge to any platform, driving revenue not just through diverse betting markets but through a suite of advanced features designed to maximise operator success. GR8 Tech’s margin management capabilities allow operators to dynamically adjust odds and margins in real time, balancing player appeal with optimal profitability. On average, clients report a 15% profit increase – with some achieving over 30% growth without additional investment.
GR8 Tech boosts player engagement with interactive features like live betting, real-time stats, and the integration of virtual and fantasy sports – bridging betting and other forms of entertainment. These features keep players immersed longer than traditional casino games, driving higher platform activity. Well-promoted sports events can also capture the attention of casino players, especially when paired with a high-performance CRM strategy. By offering personalised recommendations, operators can effectively encourage sports enthusiasts to explore casino games as well. This creates new opportunities for revenue growth and strengthens the overall ecosystem by connecting sports betting with other gaming products.
Choosing the right sportsbook
To fully capitalise on these opportunities, operators must carefully select a sportsbook solution that aligns with their business goals, resources and growth strategies. GR8 Tech simplifies this decision with two tailored options – Hyper Turnkey and Turbo iFrame – each engineered to deliver high performance, maximise profitability and boost player engagement.
The Hyper Turnkey is a fully customisable sportsbook solution designed for operators who want to build a complete and scalable iGaming platform. It offers powerful features like an advanced bonus engine, AI-driven tools for payments and global operations, and a built-in CRM to enhance player engagement. With margin optimisation software, region-specific line displays and localisation options, operators can maximise revenue while adapting to local market needs. For operators ready to manage every detail and scale without limits, Hyper Turnkey is the top choice.
The Turbo iFrame is a lightweight, streamlined solution designed for operators looking to quickly add sportsbook capabilities to their existing platforms. Easy to integrate, it offers the same features as a full sportsbook, including extensive content: over 50 sports, 25,000 daily events and 2,000+ betting markets. With an AI-powered personalisation engine to enhance user engagement and robust risk management to ensure security and profitability, the Turbo iFrame delivers both performance and peace of mind. Its mobile-first, responsive design and flexible pricing make it an accessible, practical choice for operators aiming to expand without the complexity of a full platform upgrade.
Why GR8 Tech leads the sportsbook market
Both GR8 Tech’s sportsbook solutions set a new standard in iGaming by offering unmatched performance, cutting-edge features, and proven scalability. With over 20 years of operational expertise, support from a team of over 500 in-house engineers, and a track record of more than 50 brand launches across 15 markets, GR8 Tech stands as a trusted partner for operators seeking to elevate their platforms.
What truly sets Hyper Turnkey and Turbo iFrame apart is their ability to boost profitability while maintaining peak performance. Operators can see significant profit boosts with margin personalisation, a standout feature that allows precise control over profitability by tailoring margins for specific user segments, sports or tournaments. GR8 Tech’s platforms process up to one million transactions daily and handle 30,000 bets per second, all while maintaining 99.96% uptime to ensure smooth and reliable operations, even during peak events.
Whether you’re looking for the all-in-one control of the Hyper Turnkey or the speed and simplicity of the Turbo iFrame, both solutions provide operators with the tools to succeed. With GR8 Tech’s expertise and advanced technology, you can confidently choose a sportsbook solution tailored to your platform’s needs and future ambitions.
