As 2025 reaches Q3, the sports space is evolving rapidly. Where does Odds88 fit into this landscape? What makes Odds88 unique compared to other platforms?
Odds88 isn’t just another platform – it’s a complete next-gen toolkit for operators. We seamlessly integrate mainstream sports with niche markets, such as local soccer and horseracing markets, all the way through to Japan’s Kyōtei boat racing. This level of flexibility allows operators to create unique, branded gaming experiences tailored to their audience.
How extensive is the sports coverage on Odds88?
In 2024 alone, we offered over 1.5 million sports fixtures across a limitless range of sports, averaging more than 4,000 daily events. Our curated markets include over 300 soccer options, 150 basketball options and 50+ tennis markets, alongside offerings in baseball, cricket and more. And we’re not stopping there – 2025 will see further expansion in sports, markets AND features.
What are some standout features that define Odds88’s innovation currently?
I’d say there are five key features that set us apart from everything else on the market right now.
1. Customised Feed Integrations & Events – We offer multiple data and feed providers and in-house odds compilation, giving operators unmatched customisation options. We differentiate ourselves by handpicking local feed experts for niche markets as well as premium providers for bespoke sports such as cricket and racing. This is all strengthened by our partnerships with the global market leaders to synergise their offering and making our events offering unmatched.
2. BetRank: Intelligent Automation – Our BetRank algorithm evaluates bets in real-time, analysing multiple factors to determine their theoretical value. This helps operators make data-driven decisions effortlessly.
3. Advanced Risk Management – We prioritise security with risk management tools that detect unusual betting patterns and mitigate vulnerabilities, allowing businesses to focus on strategic growth. In addition, we’re beginning to experiment with AI driven algorithms. AI helps us with market pricing comparisons, statistical analytics, team and player centred news, injury updates, recent form and historical data.
4. Unmatched System Reliability – Our fallback system seamlessly transitions between data suppliers, ensuring a consistent user experience with maximal uptime.
5. Dynamic User Templates – Our customisable templates help operators align their offerings with evolving market trends, enhancing user satisfaction and profitability. We’ve perfected what we think is the default template designed to give best-in-practice control over your trading operations, while at the same time offering each operator to set this up exactly as per their needs and wants with full trading customisation. In short, our partners are free to use defaults with everything perfected by our risk management or create unique templates designed for their needs.
Can you explain how BetRank enhances the operator experience?
BetRank is a game-changer in automation. It eliminates manual oversight by analysing numerous factors to determine the theoretical value of each bet we take across the network. This empowers operators to manage player activity efficiently, offering greater control over their platform while reducing risks.
Risk management is crucial in this industry. How does Odds88 ensure a secure betting environment?
Our risk management system is designed to be highly customisable, allowing operators to detect anomalies and manage exposure effectively. By proactively identifying unusual betting patterns, we help businesses maintain a secure and stable environment while focusing on long-term growth.
Customisation seems to be a major focus. How do your templates help operators tailor their offerings?
Our dynamic user templates allow operators to showcase their premium products while staying aligned with market trends. These customisable interfaces enhance user engagement and optimise profitability by giving operators the flexibility to meet customer needs in real-time.
With your official launch in January 2025, what’s next for Odds88?
Our goal is to make a profound impact on the sports trading landscape. We’re committed to continuous innovation, ensuring operators and players benefit from our technology-driven, user-centric approach. As the industry evolves, we’re leading the charge into a new era of sports trading.
