22 April, 2025 | Asia Focus 2025

Company profile: Pronet Gaming

Operating across Europe, Africa, LatAm and now Asia, Pronet Gaming has been an industry leader since 1996, combining advanced technology with an experienced team that brings deep B2C and B2B insights, and local market expertise.

Headquartered in London, with a presence in key cities across multiple continents, Pronet Gaming takes pride in offering bespoke, game-changing solutions. Its approach to business is rooted in collaboration, ensuring that each client receives tailored support throughout their journey. 

With an unwavering commitment to personalised service, operators can benefit from a “start to finish” approach, with dedicated guidance at every stage of their growth. With a core differentiator being 24/7 support, their clients can be assured that they always have access to expert assistance. 

Pronet Gaming’s mission is to empower iGaming operators with cutting-edge technology and a committed partnership, driving their success on a global scale. Built on a foundation of reliability, speed and innovation, its exceptional solutions foster lasting relationships that fuel operator growth and enhance player experiences worldwide. 

“Our reputation as a trusted global partner stems from our ability to provide exceptional service to operators across Europe, Africa and Latin America,” says Alex Leese, CEO, Pronet Gaming. “We found success in Brazil by taking a highly localised approach—having the right product, with the right people, at the right time and place. It is this very strategy that is guiding our expansion into Asia as we continue to rollout in the region this year and beyond.” 

The Pronet Gaming advantage 

Pronet Gaming’s flagship offering is a fully customisable entertainment platform designed for next-generation operators. The platform goes beyond standard design tweaks, enabling clients to build truly bespoke gaming experiences across casino, sportsbook, betting exchange and retail solutions. Its flexibility ensures seamless adaptation to market changes and future developments. 

The company’s robust turnkey platform powers online gaming businesses with industry-leading technology. It processes over 85 million bets per day and allows operators to gain access to an extensive catalogue, including over 20,000 live casino games and slots from over 100 top-tier providers. The platform also boasts a powerhouse offering with over 420,000 live e-sports events, over 250,000 horse races from more than 25 countries and 500,000 pre-match sports events annually. In addition, Pronet Gaming provides a full 360-degree betting exchange, an agent management system and an omni-channel retail solution, ensuring a seamless user experience across all channels. 

Expansion into Asia 

Pronet Gaming has seen rapid expansion in recent years, providing casino and sportsbook platform solutions to operators across diverse markets. With a strong footing now established in Asia, the company is well-positioned to showcase its global expertise.

“Asia presents a strong opportunity for a B2B provider like us to serve the established local B2C market while also enabling other global B2C operators to launch their brands into the region. Leveraging our entry as an advantage, we bring a data-driven approach – applying fresh insights and strategies free from legacy inefficiencies – to deliver cutting-edge solutions tailored to the evolving needs of operators,” says Leese. “In fact, we are currently onboarding 15 new clients across Thailand, Vietnam, the Philippines and Malaysia.” 

Significant investments in IT development have equipped Pronet Gaming with the tools and agility to deliver region-specific solutions that provide operators with a competitive edge. By using its vast experience in other global markets, the company aims to support Asian operators looking to expand into Latin America and beyond. 

Future growth and accolades 

Regarding its expansion into Asia, Pronet Gaming participated in the recent SiGMA Eurasia in Dubai, UAE and followed up with a notable showcase at SPiCE South Asia in Colombo, Sri Lanka. The latter presented a prime opportunity for the company to highlight its tailored solutions and demonstrate how operators can benefit from its technology and expertise. 

“Our recognition as the ‘Best Platform Provider’ at the SPiCE South Asia Eventus Awards this year is a testament to the outstanding work our team has put into developing a locally optimised iteration of our award-winning platform,” says Leese. “We look forward to further strengthening our presence in Asia by continuing to innovate in ways that deliver real value to our partners.” 

With its unwavering focus on innovation, partnership, and customer success, Pronet Gaming is poised to become a leading force in the Asian iGaming landscape, providing operators with the tools and support needed to thrive in an increasingly competitive market.