Global Gaming Awards London 2021: the results are in

By Gambling Insider

The winners of the Global Gaming Awards London 2021 have been revealed. After a lengthy voting process, including a self-nomination window and input from our Nominations Panel and the Gambling Insider team, our esteemed judges voted to crown this year’s winners.

Votes were made online by leading CEOs and executives from across the industry, before being adjudicated by KPMG.

In this winners section, we break down 2021’s champions, including their reaction on our live After Show.

This year’s big winners include bet365and Kambi, who secured two Awards each.bet365 clinched the Online Sports Betting Operator Award, with bet365 Partners winning the Affiliate Program Award. Kambi, meanwhile, picked up the Retail Supplier and Online Sports Betting Supplier Awards. Evolution was another big winner at GGALondon 2021. While Evolution itself won the Online Casino Supplier Award, Evolution-owned brands won three Awards in total, with NetEnt– Divine Fortune MegaWays scooping the Product Launch Award, and Red Tiger– Gonzo’s Quest MegaWays winning the Casino Product Award. It is the second time in a row Red Tiger has claimed the Award.

Another company that has defended its title is LeoVegas, with the Swedish-based group winning the Online Casino category for the fourth time in a row.

And after a number of near-misses over the years, IGT has returned to winning ways, clinching success in the Casino Supplier category.

Industry titans Paddy Power won the Betting Shop Operator Award, with Trustly taking top spot in the Payment Solution category. Sportradar secured victory in the Services Provider category, while Kindred Group won the Social Responsibility Award.

In a hugely competitive Chief Executive category, it was Casino Cosmopol’s Per Jaldung who came out on top.

“A massive congratulations to all the winners of this year’s Awards, and a big thanks to everyone who has taken part,” said Julian Perry, Gambling Insider COO. “It has been a trying time for the industry, but many companies have shown their resilience and determination to remain positive, and to put their customers and employees first. Congratulations must also go to the rest of the nominees, who we are sure will be back to clinch the top spot next time around.”


The After View

It was an honour and a pleasure to once again host the live After Show at the Global Gaming Awards. This was our first such live call-in during the London Awards and, although we dearly missed the presence of interviewees at the Hippodrome Casino, it was fantastic to see so many high-ranking industry representatives join us as best they could virtually. On the retail side, it was enthusing to see so many executives from land-based casinos and companies offer their thoughts on how they navigated the Covid-19 pandemic – as well as their hopes of moving forward. On the digital side, meanwhile, it was fascinating to speak to the very best in the industry – who stood out enough to be voted winners at a time when online competition was fierce.

As the leading Awards show in the global gaming sector, it was extremely rewarding to see how much victory meant to the triumphant nominees. Our Awards ceremony has a limited number of categories that we feel best represent the industry as a whole, with a rigorous voting system in place to ensure only the rightful winners are objectively crowned. That much was clear to see as we spoke to winners from around Europe, all elated with their victories. It is our privilege to present Awards to only the very best organisations in our industry – picked by a Judging Panel of their industry peers – but it is also our duty to ensure this prestigious Awards ceremony is not influenced by any bias or subjectivity. A huge congratulations to all the winners from our team, and a personal thank you from me to all those who spoke to us live in the aftermath of being crowned winners. I extend my gratitude to our sponsors, KPMG, Lead Partner BetConstruct and all the nominees we have worked with. Finally, a huge thank you to the wonderful team here at Gambling Insider, who worked tirelessly to ensure these Awards happened – even during this most unprecedented time.