Given the risks that are associated with gambling, social responsibility plays a huge factor in maintaining responsible gaming. This year, the Social Responsibility Award was given to one of the largest gambling companies worldwide; Kindred Group, which aims for 0% revenue from harmful gambling by 2023. Previous winner in this category, Mr Green, took a step down and claimed its place as runner up with the Green Gaming Predictive Tool; a tool using an algorithm analyses a player's gaming pattern determining any negative gaming behaviours or potential signs. Great.com landed third place with the mission to redefine the gambling industry while supporting global climate change using effective altruism. With 100% of the online casino affiliate's revenue donated to environmental charities, and hopes for expansion in 2021, it affirmed a rightful spot for the Social Responsibility Award. Other nominees for this Award were; IGT, BBIN, Hippodrome Casino, Casino de Monte-Carlo, Global Players Network, Bojoko and NetBet.
“It’s really great to win this Award. Many thanks for organising this great event, thanks to the sponsors and the wise Judges. And of course a big shout out to all the Kindred staff who went the extra mile”- Anne-Jaap Snijders, CCO, Kindred Group