Branded games aimed at grabbing people’s attention, and attracting new players to casinos and gaming centres, have long been setting industry trends. Centred around a movie, famous person, theme, a popular topic (Jurassic Park, Dracula, Rocky or Scarface, a TV show (Who Wants to Be a Millionaire), or a celebrity, athlete or music band (Ozzy Osbourne, Guns N’ Roses or Britney Spears).
Yet, such super-productions are not only popular overseas; the Polish company Promatic Group premiered its first branded game with Mariusz Pudzianowski – multipleWorld Strongman Champion and MMA fighter back in 2018. “Pudzianator” was presented for the first time at the ICE London 2019, and a year later another branded title was presented - Disco King featuring Polish superstar Zenon Martyniuk.
The great success of both slots in Poland opened the door for Promatic to expand production to other European markets. The company has already released a number of titles, including Kmeto King for the Slovak market with popular Igor Kmeto, Uraganul King featuring Romanian Tzanca Uraganul, or Zibrov King with Pavlo Zibrov in Ukraine.
All Promatic branded games are available for the retail and online market, and focus around popular symbols related to a given celebrity, making the game more related to the players. The popularity of Promatic’s branded games created an opportunity to develop an exclusive feature of delivering dedicated slots for any given region. The company is already working on new titles, including one for Africa.
Branded slots are unique products that allow us to increase the reach of slot games. The number of globally available branded slots proves that by engaging celebrities, game providers increase their earnings and set industry trends. Predicting the next successes of slots featuring a famous local or international superstar, we look forward to the next Promatic Group super-productions.
