9 March, 2022

Online Sports Betting Operator of the year

As sports betting continues to grow in popularity across the globe, Gambling Insider takes a look at the nominees for this year's Online Sports Betting Operator of The Year.

The sports betting industry is nothing but a flourishing one, and this year, 10 worthy nominees compete for the reigning Award of Online Sports Betting Operator of The Year. Don’t worry about Squid Game, the fight for this award is a battle of the best.

With over 63 million customers globally in more than 150 countries, it’s no secret that bet365 is well balanced geographically with over 20 main country markets across Europe, not to mention the rest of the world. Its products are natively translated into 21 different languages, supporting 25 different currencies. The operator’s In-Play Sports product provided betting opportunities on over 780,000 events in real-time over the last 12 months, with over 600,000 of those events Live Streamed. Like butter wouldn’t melt, some say, bet365 are against the spread…

Another nominee for the Award, is Betsson Group, it has continuously enhanced its sports betting offering across the globe, with Its sportsbook growing every single month over the past 12 months. Customers were able to bet on 236,000 events provided in 40 million markets. Site visits increased by 70%, monthly bets per active grew by 20%, and bets per session by 10%. Active customers increased by 60% and bets increased by 93%, leading to a trading margin of 7.5% in the past 12 months. It seems like for this company, the only way is up.

In for the win for the second year running is Parimatch. The operator partnered with Chelsea FC, as well as Leicester City FC and Everton FC, to increase brand awareness. It also signed a responsible gambling partnership with Oleksandr Usyk ahead of his World Championship Boxing title win (sorry AJ), and entered the UK market via an agreement with BetVictor, the company continues to ramp up its technological offerings and could steal the spot as one of the finest sports betting operators out there.

In the thriving society of social media, during Q2 of 2021, Unibet launched BetShare, a tool that allows players to customise the look and feel of their bet slip with the purpose to share on digital platforms. Unibet also launched a ground-breaking bet-overlay live streaming player. Representing an industry-first, the revolutionary move will enable Unibet mobile customers to Watch&Bet on live sports without ever leaving the action. Will this new means of online engagement push them toward the winning spot?

There are no limits to Sky Betting & Gaming capabilities, as they continue to lead on safer gambling while also retaining customers with promotions, super boosts, and the Sky Bet Club. Bet Builder product has helped generate higher margins for the brand, with Sky Bet’s CEO ranked the 21st-best UK boss to work for. And this year, it seems that hard work pays off as the company joins the rest of the nominees for the chance to battle for the crown.

Next up, Fun88 extended its partnership with Tottenham Hotspur to target Asia and Latin America, as part of the 10th anniversary of the deal. Fun88 offers sports betting, live casinos, slots and keno games, available in multiple languages across regulated markets in Asia and Latin America. Fun88 provides one of the widest offerings of markets and odds for the sports bettor. Customer satisfaction and entertainment is at the heart and forefront of the brand.

If we are talking eights, how could one forget the giant 888 Holdings itself! With its Q3 sports betting revenue increased by 21% compared to 2019, showing particular growth in Italy and Romania, the group successfully launched in the regulated German market under a newly issued sports licence. Data-driven investments generated improvements in the usability of 888’s sports betting products, and the chances of them winning the Award could be well within its grasp.

Continuing the expansion of its brand awareness in Ukraine, VBet has been nominated this year. The company’s been busy signing a title partnership with the Ukrainian Premier League, and in hockey, the brand also signed as a title partner with the Ukrainian national team. It doesn’t stop there, the company successfully operates in the UK market, covering 30,000 live matches and 40,000 pre-match events per month.

Penultimately, we have Bet9ja. The operator is one of Nigeria’s most-visited websites overall. On a typical Saturday with the brand, there may be as many as 10,000 different bets on offer. The operator also boasts a sizable social media following.

To conclude, and just as important as the aforementioned operators, is Novibet Sportsbook. Offering its own proprietary platform of more than 20 disciplines and 25,000 live events per month, the company covers all sports down to minor league and personalised offers. Its new features boast an extensive list, covering partial, auto & stop-loss cash-out, streaming from all major streaming providers, BetGenius and Bet-Builder. Its 2021 results showed 253% turnover growth, 387% GGR growth, 220% active users, 28% more games, and 65% more bets placed. If that’s not something to celebrate then what is? This years category for the finest Online Sports Betting Operator of the Year is a range of forces that do not want to be reckoned with.

The Online Sports Betting Operator of the year is sponsored by Altenar.

Sportsbook software provider Altenar delivers ‘best in class’ solutions for licensed operators. Ranging from ‘software-only’ products to the provision of a fully-managed sportsbook platform stack, Altenar offers proven stability coupled with a flexible and personalised service. Our software is developed in-house, powered by premium quality data feeds.