Unlike with many other industries and sectors – and despite an initial lull when a lot of sports were temporarily suspended – the pandemic will prove to have been a boon. This may come as a surprise since there was a year there when sports were running at half capacity or not at all. But there are good reasons behind the growth. For one, bettors drawn away from land-based casinos which, like so many other places, were temporarily shuttered and closed to visitors. Where, then, did they go to bet? Why, online, of course. An already formidable digital infrastructure enabled this switch to occur and, as can be seen from this year’s list of contestants, the digital infrastructure surrounding online betting continues to grow by leaps and bounds.
There are other ways the pandemic evolved the world of sports betting. By cancelling the marquee events and seasons that people usually follow, bettors starting paying more attention to previously under watched sport, such as table tennis. The market, it can be said, has grown as a result of the pandemic.
Unsurprisingly, this rise in popularity has caused a proliferation of online sports betting providers, as well as innovative approaches to their offerings and operations. In the following paragraphs, we recount the nominees for best online sports betting supplier in what is sure to be a difficult contest to decide, for all of the nominees are not without their advantages.
OpenBet, our first nominee brings sheer size to the table. Operating 34 licenses globally, it has the capacity to process billions of bets in a single year. New adoptions of technology have improved its already considerable operating speed. Evidence of this can be seem when it set a record at the 2021 Melbourne Cup by processing 65,000 bets per minute.
Our next contestant, Sportradar, has an impressive track record of providing the full range of technology solutions to its clients of all sizes. Considered a 360°-degree provide, Sportradar offers solutions along the entire value chain: mission-critical sports data; integrated software solutions (such as managed trading services and betting entertainment tools); a fast and scalable platform; livestreaming and sportsbook management services; and real-time betting services
Pronet Gaming, our third contestant, can be similarly commended on the breadth of its services. Its users have access to over 1,500 markets, with 55,000+ monthly in-play events and 500,000+ annual pre-match events. Growth has been impressive: betting on the supplier’s sports products have growth by 300%, far exceeding all expectations. The company can also boast smaller features that have proven highly popular with customers: Book-a-Bet has helped Pronet’s clients increase total wagers by 25%; its Opera Mini feature has helped make the company more available to that market of $120m mobile users.
The next contestant, Altenar, can be as accurately called a software designer as a betting supplier. By becoming integrated into operators’ management platforms and portals, Altenar can offer fully-managed sportsbook solutions. It has state-of-the-art software underwriting the stability of this established product in an absolutely full-proof infrastructure. In separate markets, it had diverse successes, such as launching in Bulgaria with Alphawin, in Belgium with Golden Palace, and a partnership with Oddin which will now see Altenar’s costumers benefit from the AI analytics that that company offers.
Digitain has managed to become an industry stalwart, having made strong inroads into the African and Asian market, ensuring that it will find a place on this list of top sports betting supplier. Its sportsbook product covers 100+ sports in over 15,000+ leagues, offering more than 3,000 betting markets. In addition to this, the supplier also offers on over 70,000 live events every month. Both its digital and print layout are tailored to specific markets which, in addition to the aforementioned ones, include Europe and Latin America.
Kambi – this year’s defending champion in this category – is the supplier of choice for over 30 marquee companies, not least among them Kindred ad LeoVegas. The company’s performance continues to be strong and it can boast having seen a 48% revenue rise in Q3 2021. This year has seen it branch into the world of esports after it acquired Abios. Other news of partnerships and Kambi include the one it announced with BetCIty, announced on the first day the regulated Dutch market came online.
BtoBet, this year’s next candidate has a well-earned reputation for breaking new ground and going places few others venture. The innovative solutions it provides at the core of its Neuron 3 sportsbook platform allows for an advanced experience that grows out of the interconnection of all of its channels: retail, online and mobile. As well – in a sign that BtoBet is keeping up with the times and the changing nature of communication – the supplier has also incorporated social media betting to their offering. This technology allows players to place and check bets on social media and without having to go through the operator’s app.
Sporting Solutions has made a name for itself by becoming one of the finest providers of sports betting data and turnkey software services. These services they offer to some of the world’s largest betting operators. To no one’s surprise, this is a field with a bright future ahead of it. The company’s Quantitative Trading Services use to their advantage the same technology and advanced economic techniques that are used to game global financial markets. By incorporating such techniques as pricing, risk management, analytics, and tooling designed to deliver a superior player experience, Sporting Solution is working to improve sportsbook trading and operations while also optimising returns.
BetConstruct similarly uses technology to leave its mark in the world of sports betting. It is a fully managed sports betting product powering 400+ operators from the company’s central Spring Platform with 120+ event types. It can also boast a comprehensive back office, in-software player retention and acquisition tools, agent and affiliate systems, risk management, CRS, and CMS tools. It continues to build upon its place in the market by offering turnkey, White Label, or iFrame solutions with mobiles and iOS/Android. In addition to all of this it has an established partnership with Cashier Bet Capture, SSBTs, and Mobile Bet Capture.
EveryMatrix, the final contestant in this category, brings to the table a suite of sports data deeds services and a cost-effective sportsbook. It allows the bettor pre-live or live access to over 60,000 events a month as well as 35,000+ live events across 50+ sports and 2,000 betting markets. Among its offerings is the well-regarded OddsMatrix Sportsbook, a fully-managed solution where the supplier creates the events, sets the odds, manages the risk, and settles the bets, ensuring operators’ maximum profitability and controlled risk management.
The Online Sports Betting Supplier of the year award is sponsored by AstroPay.
AstroPay is the digital wallet of choice for over five million users who purchase online on international sites. It helps merchants reach the world with a domestic approach per region, from a single integration. It offers a seamless user experience when paying through more than 200 payment methods.