Casino Product of the year

By Gambling Insider
Casino Product of the year has always been a hotly contested category at the Global Gaming Awards London - and this year is no different...

Throughout history, difficult periods have often been accompanied by moments of great inspiration, innovation and creativity. At a time when many businesses are forced to close their doors, others are showing tremendous initiative by promoting great products, new and existing, for their customers. The gambling industry is a shining example of that, so with that in mind, here are our nominations for Casino Product of the year.

Our first nomination is one that puts the player at the very heart of everything it does. FUZE, from Oryx Gaming, is a suite of player engagement tools designed to enhance player experience, boost operator KPIs and increase player LTV. These exciting tools include player tournaments with real-time leaderboards, quests for those who enjoy putting a bit more effort into their gaming, mystery jackpots, achievements and a recommendation engine. The company, part of the Bragg Gaming Group, tested the popularity of the product during a case study promotion, which left no doubt about its long-term demand. It saw a 364% boost in bets; 288% boost in game rounds; 288% rise in number of players; up to 3x higher traffic at game launch and up to 10x more returning players.

Interblock’s Stadium has continued to enjoy a successful period over the past 12 months, and is a worthy nomination here. Already with a global fanbase, the product has recently expanded to the Kangwon Land Casino in South Korea. The product offers a range of live, automated and video table games combined with any number of play stations. Due to the full or partial closure of table games pits, this unique technology allows operators to staff its dealers in a safe, socially-spaced environment, and gives players comfort in returning to the casino floor. Stadium also addresses players’ concerns of intimidating table games pits by allowing patrons to wager at their own pace.

Nomination number three has recently undergone a rebranding, though that takes nothing away from its surge in popularity over the past 12 months. BetConstruct’s Live Casino software (recently renamed CreedRoomz) provides up to 20 games, in addition to a complete package of omni-channel solutions. These include: web, tablet, mobile, native iOS and Android, terminal, betshop and even Virtual Reality. BetConstruct provides a highly customizable environment so operators can choose their own limits by table, market and game. Between Q4 2020 and Q3 2021, CreedRoomz registered an increase of 134% in new players, 160% increase of bet amounts and an overall profit increase of 137%. 

Next up, we have PeakSlant32 Cabinet, by IGT. This is a globally relevant hardware that supports a diverse content portfolio, something which is vital to attracting a loyal audience in this day and age. With three seamlessly integrated displays and a range of features that make the games dazzle, the PeakSlant32 provides an ergonomic and compelling experience, and is the top-performing slant cabinet in many jurisdictions. It supports standout multi-level progressives such as Olympus Link, multi-game product USwitch and standalone games such as Regal Riches and Lunar Disc.

Becoming our fifth nomination is Relax Gaming’s Top Dawg$, which has received countless glowing reviews from online gaming forums over the past 12 months. Players have been returning to the game in their droves since release, with 393,094 unique customers in just two months, playing over 50 million rounds. The eye-catching branding, with its adorably diverse canine characters, differentiates this product from anything else currently available on the market.

Up next is Mega Link Jackpot, from Galaxy Gaming in combination with Metropolitan Gaming. A national progressive system launching in May 2021, the product has seen great success in each of Metropolitan Gaming’s seven casinos in the UK (formerly owned by Caesars UK). Players can try for the Mega Link Jackpot by placing a £5 wager at select Blackjack tables within these seven casinos. The product has been extremely popular with players since launch, and the casino has found that most Blackjack players participate with an active side wager.

PariPlay’s Fusion™ is a deserved nomination next, with the aggregation platform continuing its popular success throughout 2021. The platform features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value. Among the operators that trust Fusion are: Entain, Tipico, Lottoland, 888 Holdings, and more.

Equally deserving of its nomination is BGaming. The innovative casino games provider offers a new concept of developing exclusive co-branded games for casino operators. Every custom slot goes through several stages of development: from learning the audience, the thematic characteristics of the casino, to full customization of the game. As a result, it is not just a basic slot with an updated name and logo; it is a completely new product created with upgraded design, features and game settings.

Our penultimate nomination goes to Wheel of Legends, from Zitro. Wheel of Legends is a Multigame Progressive Link, launched with four exclusive game titles. A 3x5 game, with 243 ways and unique themes, is included. During the base game, or any of the free games, when one of the legendary themed characters is full of energy and explodes, the bonus jackpot is triggered. Once both reels are completed, the giant wheel is activated to win the SUPER or the MEGA jackpot randomly. Featured on the premium Altius Glare cabinet, it creates a truly immersive player-experience.

The final nominee is for Habanero’s Return to the Feature. This 1980s-inspired 5x3 slot is packed with features which appeal to players. The title’s classic visual theme contrasts with its advanced gameplay features, including Money Re-spin, which is triggered by the appearance of three money symbols, and multiplies prizes by x10 when the entire screen is covered by the symbols. There is also a Rewind feature which can double prizes for players.

The Casino Product of the year award is sponsored by SOFTSWISS.

SOFTSWISS is a widely-acclaimed iGaming expert and the very first tech company to develop crypto-focused online casino software.We have a vast product portfolio, 10+ years of industry expertise, award-winning customer service based on security and integrity. SOFTSWISS provides innovative and reliable business solutions that succeed in a highly competitive market.

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