In focus: Introducing Enteractive

By Gambling Insider
Mikael Hansson, Enteractive Co-Founder and CEO, discusses the specialities of the player retention company.

Enteractive was founded in 2008 by Mikael Hansson, Founder and CEO. Established to help iGaming operators reactivate churned players that proved unresponsive to standard CRM practices, we have seen exponential growth in the market due to our innovative approach to reactivation: a unique platform dedicated to highly personalised one-to-one interaction directly with lapsed players. Our team now consists of 130 talented individuals across our two office locations in Malta and Romania, with an office in the United States touted for later in 2022.

Turning churn into return

Many operators find that although digital CRM can take care of most of their player engagement, there are some player segments who do not respond as readily to one-way communications.

Taking a human-led approach to this problem, Enteractive provides a solution with our reactivation services, which reaches players on their own terms to make them feel heard, valued and cared for. Having a conversation with a human being in their own language generates better reactivation results than other, more digital, CRM strategies. As such, Enteractive offers native-speaking agents for each market in which a client operates; we call from local numbers and we understand the unique cultural differences for players in different localities.

Enteractive has developed, and perfected, a platform and process that achieves this mission, and vision, in an incredibly scalable way. When this methodology is applied, it builds long-lasting customer relationships and strengthens brand loyalty. It re-engages players and makes them stick around.

This is how we turn this segment of seemingly lost traffic into a revitalised revenue stream. Our approach leads to both undeniably impressive conversion rates – an average 265% increase in ROI for our clients – and a healthy base of loyal, active players that form the foundation of a sturdy bottom line.

ReActivation Cloud technology

Our unique (Re)Activation Cloud software was developed by our in-house IT department, to optimise the way our clients can connect and benefit from our services. The innovative custom-built platform can be integrated with an operator’s player databases seamlessly and securely via API, mixing the ease of a digital approach with the more personal, emotional connection of a human touch. Every step of the way, the (Re)Activation Cloud keeps the operator in the driving seat with a dashboard that ensures full transparency and control. With the ability to deploy to new markets in less than a day, it’s the only scalable tool to truly personalise the player experience in a secure, GDPR-compliant manner.

The best thing about Enteractive’s service is that it’s pure revenue generation. We agree on a hybrid commercial model with new clients, so there’s no costs to outlay, just better results and more LTVs from a larger number of active players; making our system a win-win reactivation process. It’s risk-free because you’re only paying for players that deposit.

Responsible gambling at its core

All of our teams are accredited by G4 to deliver a responsible approach to gambling. And because we are making tens of thousands of calls each month to an operator’s customer base, we help to identify players who might need help with gambling-related problems, ensuring that the gaming and entertainment sector remains fair, fun, and safe.

What does the future look like?

We’re growing fast! In 2021, Enteractive was ranked in the top four revenue generators for the global online gambling industry. Our teams’ tireless hard work resulted in just over 100% year-on-year increase from 2020 for player deposits for our operator clients.

In 2022, we’re looking to expand our services to new markets, primarily the burgeoning US market, but also in LatAm and Asia. And with this expansion comes the ability to scale seamlessly for our clients, as they also venture into new markets around the world.

Currently, from Brazil to Japan, from New York to New Zealand, players are reactivated by our agents around the clock. We are incredibly proud to work with some of the best and most respected operators in gaming, including Hero Gaming, Kindred Group, Kaizen Gaming and a range of Betsson brands. In fact, Betsson is our longest-running client and we celebrated our 10-year partnership with them in 2021.

How to learn more

If you’re interested in generating more revenue from your iGaming brand by unlocking those lost segments of your player databases, come talk to us at Enteractive. We love making new friends, and once you see how easy it is to increase your active players through our unique CRM approach, you’ll never look back.