In focus: Abelson Info

By Gambling Insider

Introduce yourself

Abelson Info supplies data and odds to the sports bookmaking industry. Launched back in 2003, the business started by supplying predominantly to UK-based operators. Since then, we have developed our innovative and niche product suite and now supply a range of services to sportsbook operators, platform providers and media companies across the globe. Our data team delivers a fixture & results feed, scoring and bet stimulation packages and bespoke, localised television listings. Through our ‘Abelson Odds’ division we produce our well-renowned pricing service, focussing specifically on football player markets.

What are your marquee products?

Our Goalscorer Pricing & Settlement (GPS) product has gained a great reputation and certainly bolstered our brand. For over a decade we have been supplying our pricing product to an ever-growing list of clients, including some of the biggest names in the sector.

We produce up to 25 markets per player, per match, such as the ever popular ‘First Goalscorer ‘or ‘Anytime Player Card’ markets. As we bring new partners on stream and as our clients embrace new regulations and markets, we are constantly expanding both our coverage and team! Since launch, the product has grown steadily, we now deliver pricing for over 130 competitions from around the world and can offer our pricing in-play as well as pre-match.

In the last few years we have seen a surge of interest from across Europe for this service, and not just from the traditional established markets. Companies across the continent and beyond have woken up to the potential of these player markets.

These prices are hard to produce with accuracy due to the constant sensitivity to team news, transfer news, injury news, positional changes and player form. Therefore our partners have chosen to work with us, a provider with a proven track record, who has been delivering these prices to the industry for years.

Another product that has proved particularly successful is our Televised & Streamed Sports (TSS) service. Our team scours the globe daily to put together a complete schedule of live TV broadcasts and streaming coverage for all sports that can be delivered to clients based on their local preferences.

Initially launched to help operators promote their streaming services, it has since become a key tool to plan marketing strategies and help promote in-play activity.

As operators strive to improve the personalisation of their offering, this has proven a great tool to help with keeping the sites/apps looking fresh and improving the local appeal of their brand.

It is fair to say that localisation has been key to our success of late. Here is a couple of examples:

  • An existing operator was planning on expanding into the recently regulated Chilean market and needed us to add goalscorer odds for the Chilean Primera.
  • A new firm launched in the Netherlands and required a complete feed of all sports on TV in Holland to help engage its new Dutch customer base.

Matching client demands and helping them stay local has definitely helped our business flourish.

Anything new for 2022?

Absolutely, our most recent release is our Player Incident Pricing & Settlement (‘PIPS’) product. It provides odds and settlement across a wide range of player markets, such as player shots, tackles, passes, offsides and assists.

Two years in the making, the service has been designed in partnership with sports intelligence operation Twenty First Group, and is underpinned by Stats Perform data.

It is the natural progression from our revered goalscorer service as we look to become the one-stop-shop for all football player markets. Our expertise in handling player lines and squad management puts us in a great position to deliver these markets to the betting industry.

As well as providing standalone markets, our PIPS service can deliver expectancies, so can be used as a perfect input tool for betbuilder products. As these betbuilders become more standardised tech, and punters become more accustomed, we expect these markets to grow in popularity rapidly.

As for our other products, we are of course led by our customers’ requests. Certainly, we have a keen eye on the race for Latin America, with a particular focus on Brazil. We have expanded our coverage greatly in that region, and with many deals in the pipeline we expect our connections there to continue to grow.

As for our team at Abelson Info, expect to see them popping up at all the prominent trade shows, as the world of gaming welcomes back some long overdue face-to-face meetings!