18 October, 2022

In focus: Sportingtech

Sportingtech is a leading provider of turnkey betting and gaming solutions in regulated and emerging markets across the globe, with a focus on developing scalable sports betting and iGaming solutions for a variety of business needs.

Based in six offices around the world, the Sportingtech team has more than 10 years of experience in delivering sports betting solutions to the global betting and gaming industry.

The company has recently utilised its knowledge of worldwide gaming to lead from the front in the realm of regulated markets, placing particular emphasis on key regions in Latin America. Targeting the vast collection of varying jurisdictions that make up LatAm, all with differing cultures and preferences, requires in-depth knowledge of localisation and by extension player profiling; this is an area of expertise that Sportingtech prioritises and has extensive experience in.

Supporting a more personalised offering is Sportingtech’s innovative Popular Bets and Popular Events widget, which collates the top 10 bets and top 10 events across an operator’s platform. The company has worked hard to produce widgets such as this to allow operators and their players quick access to matches, group betting, outrights and specials across both mobile and desktop; it is that same work ethic which is in full flow as the WorldCup looms.

LatAm markets are proven to have some of the most passionate bettors in the world when it comes to sports, and having witnessed first-hand the surge of sportsbooks and casinos embracing the online market following changes in regulation, Sportingtech’s detailed understanding of the omnichannel experience has been vital in its efforts to cater to them.

Fast and scalable, the company’s omni-channel Quantum platform currently processes more than 500 million bets from more than 150,000 unique players each month. Its particular focus is on providing reliability and modularity for partners; the platform is customisable, allowing the product to be tailored to specific needs – by offering such a versatile platform, operators looking to establish themselves in emerging markets and create a player-centric betting experience can do so.

It is this modularity that has seen Quantum reach wider and wider audiences in different LatAm markets, as customers become attuned to its many benefits. Quantum is an innovative solution that takes into account the specific demands of any particular market, thus solving the ever-present challenge for iGaming companies to remain fluid and adaptable to the industry’s many different barriers to success. It is a constant challenge to set oneself apart from the competition, to gain the upper hand and attend to the ever-changing needs of the player; but Quantum’s flexible nature gives partners the ability to do this quickly and easily. Furthermore, bet stimulation tool, Bet Assist, has been incredibly well received in LatAm due to its ability to generate automated betting tips across more than 100 popular betting markets – both pre-match and live – with complete betslip integration based on live score and AI analysis.

Sportingtech’s knowledge of multiple markets has allowed it to design Quantum with flexibility in mind, giving it the capability to be quickly localised and deployed at short notice. This is especially important when considering the different countries that make up LatAm – each market presents its own challenges, so well-designed software like Quantum is the optimum choice for any size of operator. It allows for an accelerated time to market with true product localisation, allowing quick and seamless integration.

Sportingtech’s success in the LatAm region can be demonstrated in a number of operator deals, as well as through the company’s recognition in Brazil, where Quantum’s strong presence has been key to forging new opportunities and fuelling rapid growth. The company’s agile platform has proven to deliver growth for multiple operators in countries that are experiencing regulatory shifts, as well as increased activity in the digital space.

The company’s knowledge of LatAm markets has consistently helped operators effectively navigate newly regulated regions for years and, as a licensed platform provider, it works to the highest standards in terms of customer data protection and segregation. With a proven ability to deliver in LatAm markets and a high-quality sports betting offering, consistent growth in the region is all but assured for Sportingtech.