20 March, 2023

In focus: Evoplay

The betting mechanic is transforming the casino industry by opening it up to a much wider audience - sports bettors. This captivating and exciting feature enables players to place bets on the likelihood of a specific situation occurring, making it an engaging addition to their gameplay

Betting Mechanic offers online casinos a unique opportunity to attract a wider audience beyond traditional casino players. By leveraging the appeal of sports betting, casinos can open up their offerings to an entirely new demographic of players.

As an international sporting tournament with countries from all over the world involved, the World Cup is an unparalleled opportunity for sportsbooks and casinos to reach a global audience. Both audiences share a passion for a thrilling betting experience, and with cross-selling products that offer both a betting feature and a football-specific setting, you can tap into the demand of this diverse audience. And what better time to capitalise on such a vast opportunity than during the biggest sporting event of the year – the World Cup?

Evoplay’s Case Study

At the last World Cup, Evoplay took the global football experience to the next level with its specially designed football games for the World Cup and all fans of gambling, betting and football! The Evoplay Football Pack includes three instant games – Penalty Shoot-out, Football Bet and Penalty Series – three unique games that align with the global sports event, drawing inspiration from football matches, the stadium’s atmosphere and the hit of adrenaline bettors feel while wagering on sports.

“Betting Mechanic: A game changer and a cross-seller this World Cup”

Evoplay combined a betting feature with the exhilarating atmosphere of a football pitch and a familiar sportsbook interface where players can get real-life betting experience here and now. Evoplay’s Chief Commercial Officer Vladimir Malakchi commented: “At Evoplay, we are proud to have created a football pack that has generated a lot of excitement among our partners. The pack offers an immersive gaming experience that combines the thrill of football with the excitement of online slots.

“Our games have the experience of a real sports fixture and betting feature that will satisfy all types of audiences. Experience the thrill of Penalty Shoot-out with our specially-designed game. Players can choose which corner of the goalpost the football will hit, as well as which country to play and the outcome of the game. With our games, alongside the Betting Mechanic, players will feel like they’re right in the middle of a real World Cup match!”

Statistics that got the ball rolling

The World Cup has revealed that the Betting Mechanic is a major success, with all key metrics increasing during the games. This shows the betting system has been a hit with players and sports bettors around the world.

“Our partners have been particularly impressed with the betting feature, which adds an extra layer of excitement to the gameplay,” added Malakchi. “We are thrilled to report that the feature has received overwhelmingly positive feedback, with many players commenting on how it enhances their overall gaming experience.”

“The future of Gaming is Now” - Evoplay noted. And we can bet it is so for all of us – casinos and players, sportsbooks and their bettors. We’re on the edge of a new era – Casino Betting.